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VCs, celebrities, and athletes are writing a new LA story to bring women’s soccer to the city

TechCrunch LA

.); the actors Uzo Aduba, America Ferrera, Jennifer Garner, Eva Longoria, and Lily Singh and former US Women’s National Team players including Julie Foudy, Mia Hamm, Rachel Buehler, Shannon Boxx, Amanda Cromwell, Abby Wambach, Lauren Cheney Holiday; social media stuntman Casey Neistat, and more.

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Venture investors and startup execs say they don’t need Elizabeth Warren to defend them from big tech

TechCrunch LA

Warren’s plan called for regulators to be appointed to oversee the unwinding of several acquisitions that were critical to the development of the core technology that make Alphabet’s Google and the social media giant Facebook so profitable… and Zappos. Srinivasan (@balajis) March 8, 2019. — Balaji S.

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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Marty Zwilling First published on Inc.com on 12/16/2019. How far have you come along this spectrum?

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How To Take Your Business Idea From Dream To Reality

Startup Professionals Musings

Even if it’s only a few PowerPoint slides or typed paragraphs, writing something down is the first step toward making it real. Always write in the future tense, what you will do, and name yourself as the key person responsible. Marty Zwilling First published on Inc.com on 01-09-2019.

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5 Startup Cost Realities Most Founders Underestimate

Startup Professionals Musings

Then there is the need for more substantial business accounting, database, and social media monitoring. Unanticipated pivots, quality write-offs, and shrinkage. Marty Zwilling First published on CayenneConsulting on 03/28/2019. This will give you some recovery room for unpredictable expenses and general emergencies.

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7 Strategies For Brand Leadership Through Influencers

Startup Professionals Musings

You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for. Now customers judge you by your visibility to them at public forums, your writing, videos, and what other public figures say.

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6 Steps To Move From Inspiration To Business Reality

Startup Professionals Musings

I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there. Writing down key parameters will force you solidify the specifics, and mentally commit to them.