Startup Professionals Musings

APRIL 9, 2021

In these days of rapid change, the pandemic, and worldwide competition, you need to make sure your entire team is customer-focused, innovative, and always looking around the corner for the next big thing. Recent articles report that companies where everyone is focused on the big picture can increase their returns by up to 400 percent.

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Startup Professionals Musings

JULY 7, 2021

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Every customer or outside concern should be taken seriously as an opportunity to improve. Be selective in how you communicate.

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Startup Professionals Musings

AUGUST 29, 2022

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

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Startup Professionals Musings

DECEMBER 1, 2021

From his experience as a consultant with major brands, and as a Top 50 Keynote Speaker in the World, Simon outlines six key steps in moving your company to this new reality. Customers are looking for a differentiator today. Purpose-driven companies like Airbnb, Patagonia, and TOMS, have shown increased returns by up to 400 percent.

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Examples Social Media Summary Satisfaction 128

Startup Professionals Musings

OCTOBER 29, 2021

Even before the recent pandemic, when more people began working remotely , I noticed the dynamics changing in many workplaces, both between employee interaction with peers, and interactions with customers. Here are the key elements I see: Make your company culture virtual. Measure results in terms of customer satisfaction.

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Startup Professionals Musings

JUNE 2, 2021

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. The Wal-Mart home page is customized for each shopper based on location, local weather, and the customer search and purchase history.

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Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Marty Zwilling First published on Inc.com on 08/19/2021.

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Mentor IBM IBM Social Media 145

Startup Professionals Musings

MARCH 3, 2021

For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. It still amazes me that some entrepreneurs seem totally at a loss on this question, or customer retention rate, or even margin expectations. Marty Zwilling First published on Inc.com on 02/16/2021.

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Startup Professionals Musings

JUNE 14, 2021

Unfortunately the comments you don’t hear from customers, business partners, and peer leaders are the ones that do you the most damage. Evidence continues to mount that companies with trusted leaders, such as Zappos , tend to outperform others in financial results, as well as team satisfaction, by as much as three to one.

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Social Media Examples Satisfaction Media 101

TechCrunch LA

JUNE 3, 2022

billion company in the brutally competitive beauty industry, especially one with such broad appeal. The following year, she stepped down as CEO, and by 2016, her company filed for bankruptcy and was purchased by Boohoo. Then, Amoruso started a company called Girlboss that was likened to “Linkedin for Women.”

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Startup Professionals Musings

OCTOBER 24, 2021

Here are the key elements: Company name. The company name becomes your intellectual property at the moment you incorporate your startup as an LLC or a Corporation. Don’t pick a company name until you are certain that you can get the comparable domain name, so Internet brokers won’t hold you hostage. Social media accounts.

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Startup Professionals Musings

AUGUST 25, 2021

In my role as mentor to business professionals, I often get the question about your potential of going out on your own as an entrepreneur, versus your current role of working for a boss at an established company. Most importantly, you have to deal with customers, and understand their wants and needs.

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