Startup Professionals Musings

JULY 7, 2021

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Resist cancelling existing social media accounts. Marty Zwilling First published on Inc.com on 06/22/2021.

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Tech.Co

JULY 29, 2020

The coronavirus pandemic has forced many companies to embrace working from home. Google has announced that its staff will work from home until at least July 2021. Other tech companies – including Facebook and Twitter – have suggested that most employees could work remotely indefinitely, even after coronavirus restrictions are lifted.

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Startup Professionals Musings

MAY 12, 2021

Networking is all about marketing yourself and your company. Use social media for marketing, not just feedback. Many entrepreneurs I know faithfully monitor social media to quickly respond to problems and react to customer feed back, both positive and negative. Network with local organizations and industry groups.

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Startup Professionals Musings

APRIL 9, 2021

From my own experience hiring and managing people in large companies as well as small, here are the key characteristics to seek and nurture in new team members: Look for people who exude energy and passion. Recent articles report that companies where everyone is focused on the big picture can increase their returns by up to 400 percent.

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Startup Professionals Musings

AUGUST 29, 2022

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side. In the U.S.,

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Startup Professionals Musings

DECEMBER 1, 2021

From his experience as a consultant with major brands, and as a Top 50 Keynote Speaker in the World, Simon outlines six key steps in moving your company to this new reality. The evidence is clear that companies that help people in need, and the environment, are paid back in revenue by the rest of us.

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Examples Social Media Summary Satisfaction 128

Startup Professionals Musings

JUNE 2, 2021

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. Marty Zwilling First published on Inc.com on 05/20/2021. The real challenge is to win massive consumer preference repeatedly.

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Startup Professionals Musings

MARCH 3, 2021

If this is personally your first startup, it’s very important to highlight prior leadership experience in school, business, or public life, and your ability to attract skilled people for your team, as well as advocates from your industry, social media, or prior relationships. Marty Zwilling First published on Inc.com on 02/16/2021.

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Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. The old fable of “you are known by the company you keep” has never been more true. Marty Zwilling First published on Inc.com on 08/19/2021.

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Startup Professionals Musings

OCTOBER 29, 2021

Here are the key elements I see: Make your company culture virtual. For example, CEO Mathilde Collin of Front has implemented 25 ways her company has translated their strong in-person culture to the new remote reality. Marty Zwilling First published on Inc.com on 10/13/2021. Don’t wait for word-of-mouth to spread your culture.

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Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. A popular set of metrics for customer views is the New Promoter System ( NPS ), available from Bain & Company. Regularly invent new ways to delight customers.

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TechCrunch LA

OCTOBER 26, 2021

— Amanda Woody (@AmandaWoody_) October 20, 2021. Megan_Manzano) October 20, 2021. For example, when Tumblr announced it would roll out Post+, a paid subscription product, the company used fan fiction writers as an example of a content creator who could profit from the product. It's real. pic.twitter.com/2NHEmzHZrV.

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Startup Professionals Musings

JUNE 14, 2021

Evidence continues to mount that companies with trusted leaders, such as Zappos , tend to outperform others in financial results, as well as team satisfaction, by as much as three to one. Effective communication always requires consideration of language barriers, gender and age norms, and media protocols.

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TechCrunch LA

JUNE 3, 2022

billion company in the brutally competitive beauty industry, especially one with such broad appeal. The following year, she stepped down as CEO, and by 2016, her company filed for bankruptcy and was purchased by Boohoo. Then, Amoruso started a company called Girlboss that was likened to “Linkedin for Women.”

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Tech.Co

JANUARY 6, 2020

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021.

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Startup Professionals Musings

OCTOBER 24, 2021

Here are the key elements: Company name. The company name becomes your intellectual property at the moment you incorporate your startup as an LLC or a Corporation. Don’t pick a company name until you are certain that you can get the comparable domain name, so Internet brokers won’t hold you hostage. Social media accounts.

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Startup Professionals Musings

AUGUST 25, 2021

In my role as mentor to business professionals, I often get the question about your potential of going out on your own as an entrepreneur, versus your current role of working for a boss at an established company. Marty Zwilling First published on Inc.com on 08/10/2021. You need to sell yourself, as well as your product.

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