Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. Perception is better than reality.

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Social Media Case Study Customer Custom 134

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Avoid the use of jargon, big claims, and special promotions.

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Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

APRIL 9, 2021

In these days of rapid change, the pandemic, and worldwide competition, you need to make sure your entire team is customer-focused, innovative, and always looking around the corner for the next big thing. Find folks who are customer-centric and sensitive to competition. Marty Zwilling First published on Inc.com on 03/26/2021.

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Coach Activity Social Media Customer 174

Startup Professionals Musings

JULY 23, 2021

For example, a few years ago Wells Fargo seriously damaged its brand trying to grow the business by creating accounts without proper customer consent. This resulted in lawsuits and fines, angered many new customers, and the Wells Fargo brand is still recovering. Never argue with customers, public or private.

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Examples Customer Custom Social Media 170

Startup Professionals Musings

FEBRUARY 13, 2021

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. Major innovation, with major payback, requires real change, addresses a major pain point, and hits a large customer segment who can pay. Communicate and market your solution to the max.

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Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

JULY 7, 2021

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Every customer or outside concern should be taken seriously as an opportunity to improve. Be selective in how you communicate.

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Social Media Media Summary Satisfaction 144

Startup Professionals Musings

OCTOBER 24, 2021

Significant differences will confuse your customers, and open the door to imitators and scam artists. Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. This name (www. Trade secrets with employment agreement.

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Startup Patents IP Social Media 145

Startup Professionals Musings

MARCH 3, 2021

For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. It still amazes me that some entrepreneurs seem totally at a loss on this question, or customer retention rate, or even margin expectations. Marty Zwilling First published on Inc.com on 02/16/2021.

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Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

AUGUST 25, 2021

Most importantly, you have to deal with customers, and understand their wants and needs. It also requires effective communication, and being a role model for the team, investors, and customers. Marty Zwilling First published on Inc.com on 08/10/2021. Be willing to make commitments and hard decisions.

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Entrepreneur Satisfaction Ideas Social Media 158

Startup Professionals Musings

JUNE 2, 2021

I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Marty Zwilling First published on Inc.com on 05/20/2021.

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Competition Software Review Social Media Summary 142

Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Marty Zwilling First published on Inc.com on 08/19/2021.

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Mentor IBM IBM Social Media 145

Startup Professionals Musings

SEPTEMBER 8, 2021

A few years ago, Safeway and other big retailers struggled with the growing problem of plastic bag cost and pollution, before realizing they could actually sell reusable cloth bags to customers, as a win to all. I urge you to take full advantage of business advisors, expertise within your team, and direct communication with customers.

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Activity Entrepreneur Social Media Satisfaction 132

Startup Professionals Musings

DECEMBER 1, 2021

Customers are looking for a differentiator today. If you haven’t changed for several years the way you do common processes, like customer satisfaction surveys, lead generation, and marketing, it’s time to look at the new remote apps and social media platforms for more effective and relevant alternatives.

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Examples Social Media Summary Satisfaction 128

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Building a minimum viable product, with customer validation. Establishing your brand with interactive social media. The cost of social media done well is low.

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Entrepreneur Startup Social Media News 104

Startup Professionals Musings

AUGUST 29, 2022

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side. In the U.S.,

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Case Study Platform Yahoo Social Media 125

Startup Professionals Musings

OCTOBER 29, 2021

Even before the recent pandemic, when more people began working remotely , I noticed the dynamics changing in many workplaces, both between employee interaction with peers, and interactions with customers. Customers will be impacted and less likely to have a memorable experience. Measure results in terms of customer satisfaction.

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Satisfaction Outsource Study Platform 108

TechCrunch LA

JUNE 3, 2022

It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad. Glossier’s management has faced well-deserved scrutiny for failing to support members of its retail staff, leaving them to endure racist treatment from customers. Please stop using the word Girlboss thank you. It’s not a compliment.

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Startup Netflix Los Angeles Innocal 280

Startup Professionals Musings

JUNE 14, 2021

Unfortunately the comments you don’t hear from customers, business partners, and peer leaders are the ones that do you the most damage. Don’t assume that team members and customers have the same familiarity with technical abbreviations that you do. Marty Zwilling First published on Inc.com on 05/31/2021.

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Social Media Examples Satisfaction Media 101

Startup Professionals Musings

JANUARY 12, 2022

A broad attack will likely confuse potential customers, and will spread your resources too thin to satisfy any. I’m sure you have all heard of a highly promising startup that failed due to lack of inventory or non-existent customer support. Marty Zwilling First published on Inc.com on 12/26/2021.

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Marketing Technical Review Startup Resource 125