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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

Pricing 145
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Playhouse is TikTok meets Zillow for the next generation of homeowners

TechCrunch LA

The feed shows videos of homes on the market, as well as a price tag. As you scroll, you can guess whether the price Playhouse showed you is higher or lower than the actual listing price, helping to educate future buyers about the market (… and also it’s fun, even if you’re not looking to buy a $2 million home in San Francisco).

Content 255
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Praying to the God of Valuation

Both Sides of the Table

There were startups and a software industry but barely. In those years I learned to properly build product, price products, sell products and serve customers. They wanted to build new products, solve problems that were unfilled by the last generation of software companies and grow revenue year-over-year while holding costs in check.

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Ghost appears with new funding, marketplace to match buyers with unsold products

TechCrunch LA

The process for retailers and brands to liquidate excess inventory hasn’t changed very much, if at all, and while some retailers were able to build operational infrastructure to service the off-price channels, it continues to be a constant pain point. to develop some sweet inventory-planning software. Syrup Tech bags $6.3M

Product 191
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How long can Zuckerberg afford to bankroll the AR/VR market?

TechCrunch LA

The Facebook parent-company saw its stock price get bludgeoned after a bad earnings report showcased that Apple’s ad-blocking changes are shaving billions off its books and the company’s crown jewel — the Facebook platform — has stopped growing and actually shrank this quarter. Image Credits: Facebook. the big thing.

Marketing 246
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Max Q: A SpaceX spin-out sounds great

TechCrunch LA

Starliner, the crew spacecraft developed by Boeing for NASA’s Commercial Crew program, encountered not one, but two major software flaws during its most recent demonstration mission that would’ve been very bad had they not been corrected. Trump administration asks for $3B NASA budget boost.

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The New Style of Startup Vision: Smaller But Sharper?

Tech.Co

Tech start-ups are usually spearheading a new narrative in their respective industries,” says Tobias Dawes, CEO of The Software Institute. “Marshmallow first began by providing car insurance cover for UK-based expats, a group who had historically been quoted insurance prices that were 51% higher than the market average.

Startup 104