Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

APRIL 24, 2023

If you have a different view, I urge you to see the data presented in a new book, “ The Nine: The Tectonic Forces Reshaping the Workplace ,” by Phil Simon, a globally recognized authority on technology, collaboration, and the future of work. Millions have bowed out of the labor market. Many of these retired from the labor market.

Layoffs 113

Layoffs Technical Review Startup Class 113

Startup Professionals Musings

JULY 27, 2022

I call this linear thinking , and it’s a sure way to be ultimately overrun by your competition. For example, BlackBerry was really the first in the smart mobile phone market, but they never thought beyond their tiny physical keyboard as they added new features. Marty Zwilling First published on Inc.com on 7/13/2022.

Competition 139

Competition Examples Customer Custom 139

Startup Professionals Musings

SEPTEMBER 16, 2023

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Later cleanup can double your costs and risks.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

Startup 113

Startup Customer Custom Technical Review 113

Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. Due to the rapid growth of influencer marketing , influencer tracking systems, such as Traackr or Pixlee have emerged as reliable tools for brands that employ influencers to track conversions from their sponsorships.

Technical Review 142

Technical Review Social Media Conference Customer 142

Startup Professionals Musings

AUGUST 10, 2022

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. If tracking the market and reality checking are not your thing, you may need a partner who can fill that gap.

Mentor 133

Mentor Startup Customer Custom 133

Startup Professionals Musings

AUGUST 31, 2022

With the multiple technologies of team videos, smartphones, email, and the pervasive Internet facilitating total communication, there is no need for the delay and information loss of multiple hierarchy levels in business. Discourage internal team competition and silos. Marty Zwilling First published on Inc.com on 8/17/2022.

Organization 105

Organization Mentor Startup Training 105

Startup Professionals Musings

NOVEMBER 5, 2022

Office jobs and communication technology have evolved. In today’s knowledge-based and highly competitive environment, strategic leadership and company direction can still most quickly be decided and executed in a hierarchical organization. Market evolution is not the same as company success.

Outsource 133

Outsource Training Organization Social Media 133

Startup Professionals Musings

JUNE 29, 2022

These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. Book smarts represent your current depth of understanding of technology and business concepts. Personal branding is how we market ourselves to others, and is very important in this Internet age.

Help 130

Help Mentor Paramount Technical Review 130

TechCrunch LA

JUNE 3, 2022

billion company in the brutally competitive beauty industry, especially one with such broad appeal. Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. — Sophia Amoruso (@sophiaamoruso) June 1, 2022. And who cares? It’s not a compliment.

Startup 280

Startup Netflix Los Angeles Innocal 280