Startup Professionals Musings
MAY 25, 2022
You need to do the due diligence to make that decision before you sign away your equity. As a former startup investor, I was often involved with due diligence on founders, and I felt that founders should do the same on co-founders, as well as investors. Marty Zwilling First published on Inc.com on 5/11/2022.
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DECEMBER 29, 2023
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Startup Professionals Musings
MARCH 12, 2022
Quality of your technical and business teams. Back in the early days of the personal computer, Bill Gates and Microsoft were widely recognized and having the strongest technical culture, as well as a commanding marketing presence. Proprietary technology with a high barrier to entry. You need to do the same now.
Startup Professionals Musings
JUNE 29, 2022
These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. Book smarts represent your current depth of understanding of technology and business concepts. Marty Zwilling First published on Inc.com on 6/15/2022. Intelligence and insight: book and street smarts.
Startup Professionals Musings
JULY 13, 2022
Acknowledge every customer feedback and review. For those of you who are fearful of a spurious negative review, I recommend that you proactively ask every customer for a positive review, such that any negatives will be lost in a sea of positives. Don’t let that one negative stand out as the only review submitted.
Startup Professionals Musings
JULY 8, 2022
For example, TOMS shoes inspired everyone by highlighting and effectively communicating a higher purpose from founder Blake Mycoskie of helping the needy by donating a pair of shoes for every pair sold. Challenge yourself to delivering a technical innovation. Marty Zwilling First published on Inc.com on 6/23/2022.
Startup Professionals Musings
AUGUST 5, 2022
You may be convinced that your technical expertise, and your passion for the product, will allow you to succeed without reliance on team members, but in my experience, I have seen many careers and businesses fail due to lack of team synergy, or even in-fighting and dysfunction. Help other team members reach their personal goals.
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