Startup Professionals Musings

JANUARY 25, 2023

Don’t fail to develop the proper comprehensive metrics for assessing how you and any partners are doing in terms of value creation. It is vitally important to leverage your efforts to maximize all key constituents, including customers, team members, partners, and other stakeholders. Not having a means to measure holistic impact.

Outsource Development

Startup Professionals Musings

JUNE 21, 2023

Test specifics and potential on friends, advisors, and potential customers. To succeed in business, every passion and purpose has to be translated into real products, services, customers, and impact on the community. Measure customer value perception at every stage. Marty Zwilling First published on Inc.com on 06/06/2023

Satisfaction

Startup Professionals Musings

AUGUST 23, 2023

We all have our favorite metric and our passion, but keeping up with real-world changes and trends seems to be always just out of reach. In my experience, all business metrics are still used too often for people management and accountability, rather than business management. Marty Zwilling First published on Inc.com on 08/02/2023

Metrics

Startup Professionals Musings

AUGUST 25, 2023

These are necessary to attract customers, investors, and give you a line of defense with competitors. Test your plan to get feedback from real customers. Use social media or reward target customers to volunteer for a feedback session. Define key metrics to measure progress and success.

Social Media

Startup Professionals Musings

OCTOBER 20, 2023

Potential customers these days rely more and more on name recognition for credibility and new brand adoption. These days, customers are drawn to support worthy causes, such as saving the environment or feeding the hungry. Focus on a customer pain that your solution satisfies better than any competitor.

Marketing

Startup Professionals Musings

FEBRUARY 1, 2023

Develop metrics to monitor work intensity. Work intensity could be anything from number of meetings in a day, to number of production line emergencies, to number of angry customers during a shift. These metrics are also the best way to gauge when your team needs more help, and identifying strong and weak contributors.

Satisfaction

Startup Professionals Musings

AUGUST 27, 2023

Everyone in the company must adopt the principles of customer-first focus, agility in responding to change, and constant innovation to improve your processes as well as the solution. Measure progress through metrics on sales, revenue, and penetration. Seek customer feedback on ways to improve value and satisfaction.

Custom