Remove Acquisition Remove Advertising Remove Demand Remove Training
article thumbnail

6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Startup 106
article thumbnail

HelloTech: On Demand, In-Home Tech Support Via College Students Near You

socalTECH

Los Angeles-based HelloTech (www.hellotech.com) wants to be the service that you refer all of your friends and family to, instead--by offering up low cost, on-demand, in-home technical support. First and foremost, it's an on-demand, in -home technical support service. I think the big challenge is going to be customer acquisition.

Demand 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Reasons Your Hockey Stick Growth Curve Can Go Flat

Startup Professionals Musings

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Pricing 123
article thumbnail

8 Key Disciplines Are Essential To Scale Any Business

Startup Professionals Musings

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns. Tight margins may get you in business, but no margin will kill you.

Metrics 86
article thumbnail

10 Strategies For Success Long-Term As Well As Today

Startup Professionals Musings

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.

article thumbnail

Thanks to our sponsors!

socalTECH

We Create Demand for California's Technology Companies. Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Backing Southern California's next great technology companies.

article thumbnail

6 Growth Barriers Most Startups Don’t See Coming

Startup Professionals Musings

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Startup 116