Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Attract, train, and reward only the best leaders. You need to be constantly assessing mergers and acquisitions, as well as divestitures. Hone your process for due diligence and integrating these new elements.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

MAY 1, 2019

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns. Tight margins may get you in business, but no margin will kill you.

Metrics 86

Metrics Startup Training Custom 86

Tech.Co

FEBRUARY 12, 2019

The marketing and advertising industry came in third, and the construction industry came in second. Some recommend including an equal amount of non-alcoholic to alcoholic drinks at every tech event (and advertising as much beforehand). This actually might be easier than you think. ” Are Dry Events the Answer? .

Study 127

Study Startup Slides Advertising 127

socalTECH

DECEMBER 11, 2009

Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Technology.

Southern California 133

Southern California IP Orange County Glendale 133

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Performance marketing also demands accountability.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

NOVEMBER 1, 2015

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. In the early days, your product engineers could handle customer support.

Startup 116

Startup Pricing Cloud Computing Custom 116

Startup Professionals Musings

SEPTEMBER 26, 2014

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. In the early days, your product engineers could handle customer support.

Pricing 105

Pricing Cloud Computing Custom Customer 105

Startup Professionals Musings

MARCH 3, 2018

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. In the early days, your product engineers could handle customer support.

Pricing 52

Pricing Cloud Computing Custom Customer 52

Startup Professionals Musings

JULY 29, 2017

These include office space and supplies, travel, training, bookkeeping, advertising, and many others. The message here is to evaluate and negotiate each gig independently, rather than advertise a fixed low price. Simple rates-per-hour are very misleading. Factor in project risk before setting a price.

Pricing 68

Pricing Entrepreneur Mentor News 68

Tech.Co

JANUARY 15, 2018

Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting. The most common question we’ve receive through the years has been “how do you make money?” I’ve also shared a few Tech Cocktail and Tech.Co memories on my personal website.

Media 175

Media News Organization Content 175

socalTECH

JULY 20, 2011

However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. There was an opportunity to capture htose advertiser dollars, and do it by serving up a product that was compelling to both advertisers and consumers. Investment banking was a great training ground.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

MAY 28, 2015

Those technicians are almost exclusively college students we have trained. The first, was if we could recruit college students, and if we could effectively train those college students so they can go out and provide customer support calls so the customers will be happy. I think the big challenge is going to be customer acquisition.

Demand 100

Demand Technical Support Startup Seed Funding 100

Startup Professionals Musings

NOVEMBER 27, 2017

Hoffman should know, as an icon in the Silicon Valley, having educated and trained hundreds of startup founders as the CEO of “ Founders Space ,” designated by Inc.com as one of the top ten incubators and accelerators in the world. Users can be advertisers, consumers, sellers, or passengers.

Netflix 54

Netflix Social Media Competition Custom 54

Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. How profitable is my product or service? We recently added Richard Mumby to our leadership team.

Startup 286

Startup Technical Review Custom Customer 286

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. They had mail, IM, groups, answers, etc.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Frank Addante

MAY 12, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. It is important to consider their education and training and whether or not they’ve had real world work experience.

Outsource Development 40

Outsource Development Outsource Software Review Startup 40

Both Sides of the Table

JANUARY 17, 2011

Despite the importance of creativity, there seems to be almost no focus on teaching it, encouraging it, training at it & incorporating it into our daily routines. Specifically they pointed out that I didn’t cover all of the innovation they had done around the future models of advertising. Many people are visual thinkers.

Writing 356

Writing Startup Ideas Summary 356

Tech Zulu Event

MARCH 25, 2014

It’d been a big year in tech, and the different supporting parts of team TZ – so what better way to kick off the festivities with an inaugural train-bound journey, courtesy of the good people at Amtrak. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements.

Entertainment 99

Entertainment Google Entrepreneur Course 99

SoCal Delicious

MAY 6, 2012

He previously led business development for Affiliate Fuel, leading to its acquisition by Experian in 2005. After the acquisition, MyMiniLife became the common technology platform at Zynga and powers 150M monthly users including games like Cityville, Farmville, and Frontierville. Sizhao “Zao” Yang – COO and Co-founder at BetterWorks.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78