Startup Professionals Musings

OCTOBER 17, 2018

Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics. Define metrics on customer feedback and user counts. Count connections with experts, media, and influencers.

Tips 79

Tips Metrics Technical Review Custom 79

Startup Professionals Musings

APRIL 15, 2019

Based on my experience advising new businesses, all of the principles that he outlines, including the following subset which I generalize here, should be taken to heart by every entrepreneur: Give customers fewer things that matter more. Pick a single metric that is the focus for all growth. Less is more.

Social Media 87

Social Media Metrics Custom Customer 87

socalTECH

AUGUST 31, 2009

Hamet is now helping True Ventures look at investments in Southern California, and we thought it would be worthwhile to talk to him about the firm's new interest here, his role, plus his insights into where the advertising industry is now. It's more the stage and entrepreneur. Back to NextMedium, how did that acquisition come about?

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

TechCrunch LA

SEPTEMBER 7, 2021

DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up. If the entrepreneur has trouble answering this, it’s not going to work. And we’re a performance agency; everything we do is based on results.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.

Custom 100

Custom Customer Satisfaction Social Media 100

Startup Professionals Musings

APRIL 14, 2017

Based on my experience advising new businesses, all of the principles that he outlines, including the following subset which I generalize here, should be taken to heart by every entrepreneur: Give customers fewer things that matter more. Pick a single metric that is the focus for all growth. Less is more.

Competition 65

Competition Social Media Metrics Custom 65

socalTECH

JANUARY 24, 2011

The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. Online dating is all about acquisition, and maximizing the ROI for people coming in, and figuring out how that corresponds to their lifetime value.

Startup 220

Startup West Hollywood Metrics Entertainment 220

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. You have to make sure your cost of acquisition, retention rates, and conversion metrics are all in place. We're riding that wave, and really changing how things are done. So where are you now?

Startup 174

Startup Metrics Custom Customer 174

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.

Custom 97

Custom Customer Satisfaction Social Media 97

Startup Professionals Musings

FEBRUARY 26, 2013

Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. Customer acquisition cost. Marty Zwilling First published on Young Entrepreneur on 02/18/2013.

Startup 106

Startup Metrics Custom Customer 106

Both Sides of the Table

JULY 1, 2010

He didn’t tell it in the video but, ever the entrepreneur, Scott started a business to take couples up on a “mile high club&# flight on airplanes as a way of getting all of his miles logged to get his next class of airplane license that required a certain number of hours logged. It’s part of what makes him so likable.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

MAY 23, 2012

The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. The numbers of potential buyers had decreased dramatically both because large companies were shedding jobs and because many past buyers simply lacked resources to make acquisitions.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

InfoChachkie

MARCH 2, 2010

In the early days of the Internet, the ad market seemed to be completely different from any media which had preceded it, primarily due to the unprecedented ability for advertisers to track the effectiveness of their campaigns, as discussed more fully in Managing Your Cost Per Customer. Insertion Orders, Trafficking, Flight Dates, etc.)

Pricing 138

Pricing Advertising Marketing Startup 138

Tech Zulu Event

MAY 9, 2014

After the event, we caught up, Parker Thompson , Entrepreneur-in-Residence (EIR) charged with leading Batch 8. In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics. The crowd of investors were very supportive, with lots of laughs and cheers.

Startup 111

Startup Mobile Commerce Education 111

Both Sides of the Table

DECEMBER 27, 2011

” I mention journalists here because they perpetuate the myth that focusing on profits is ALWAYS the right answer and then I hear many entrepreneurs (and certainly many “normals”) repeating the same mantra. I have had this discussion with many a first-time entrepreneur. If you don’t, somebody else WILL!”

Startup 418

Startup Venture Capital Sales Technical Review 418

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. The metrics were good but we wondered how much better they would be when we expanded our product. Will a third-party pay (advertisers, data companies)? Efficiency?

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

MARCH 25, 2014

Tons of great conversations about new startups, hardware, and the entrepreneurs building them. As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works.

Entertainment 99

Entertainment Google Entrepreneur Course 99