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Why should you explain WHY?

Berkonomics

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. We chose to tell the employees, with the obvious risk that some would be scared into looking for another job right in the middle of the acquisition process. Remember the five “W’s?”. Our solution.

Journal 156
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Four ways to create marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. More we are taught in marketing classes. Use all the techniques you learn in marketing classes to drive demand. Email readers, continue here…] D=Decrease costs. Existing customers have low acquisition costs, addressing the “D” in the equation.

Marketing 156
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Do you really need a board of directors?

Berkonomics

They protect the company by overseeing the expenditure of company money for expansion, acquisitions, purchases of large assets, hiring of senior management and more. This could happen when a board votes to take in new money at terms that would be unfavorable to the class of investor represented by the board member.

Resource 156
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A riddle: Why explain why?

Berkonomics

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. We chose to tell the employees, with the obvious risk that some would be scared into looking for another job right in the middle of the acquisition process. When in doubt, don’t be shy.

Journal 136
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The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand. Existing customers have low acquisition costs, addressing the “D” in the equation.

Marketing 201
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This Week in Venture Capital – Episode 3

Both Sides of the Table

Leverage: with teachers not having to have in-person classes you can build a more cost-effective model and teaching can be targeted more to your individual needs. The idea is that in a world in which companies need to deal with customer support requests from Twitter, Facebook, email, phone, IM, etc. Because email works!

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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

John gave me the book after I spoke at his entrepreneurship class at UCSB. Anything requiring lead generation and/or customer acquisition I call Matt Coffin. Having the right angels in a round that is cheap won’t help you succeed if your product or strategy sucks.

Guide 293