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Disney Accelerator Names First Class

socalTECH

The Disney Accelerator , the startup accelerator backed by Disney and being run by TechStars in Los Angeles, announced its inagural class today, naming eleven companies--including three Los Angeles companies--to participate in the three month program.

Class 173
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Why should you explain WHY?

Berkonomics

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. We chose to tell the employees, with the obvious risk that some would be scared into looking for another job right in the middle of the acquisition process. Remember the five “W’s?”. Our solution.

Journal 156
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Four ways to create marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. More we are taught in marketing classes. Use all the techniques you learn in marketing classes to drive demand. Existing customers have low acquisition costs, addressing the “D” in the equation. First, let’s recall the four “P’s” of marketing.

Marketing 156
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Circle Street Acquired By Valassis

socalTECH

Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. Financial terms of the acquisition were not announced. READ MORE>>.

Incubator 153
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Do you really need a board of directors?

Berkonomics

They protect the company by overseeing the expenditure of company money for expansion, acquisitions, purchases of large assets, hiring of senior management and more. This could happen when a board votes to take in new money at terms that would be unfavorable to the class of investor represented by the board member.

Resource 156
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A riddle: Why explain why?

Berkonomics

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. We chose to tell the employees, with the obvious risk that some would be scared into looking for another job right in the middle of the acquisition process. When in doubt, don’t be shy.

Journal 136
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Accelerator To Exit In 14 Months, With Eli Portnoy of ThinkNear

socalTECH

There's been a sudden surge in accelerator in Southern California, looking to help get startups off the ground and funded. But, do they really help? Congrats on the acquisition! How did the acquisition come about? Because we are able to reach the right person, we can help get them that last mile to the retailer's store.

Startup 225