Acquisition Competition Invest SEO 
Startup Professionals Musings
JANUARY 9, 2022
Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI). Measuring is all about return-on-investment (ROI). Pick the ones that fit your desired outcome. Iteratively execute and measure results.
Both Sides of the Table
JANUARY 19, 2015
We have made 5 online video investments in total – some we will talk about later this year. Content is a “hits driven business” and therefore you can only invest in platforms not media. You must invest in technology. You can’t build a brand on YouTube. I think most arguments miss the mark.
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SoCal CTO
FEBRUARY 25, 2009
Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.
Both Sides of the Table
APRIL 4, 2011
Customer Acquisition. How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through affiliate deals? lowering $1.50 increasing conversion from 12.5%
Both Sides of the Table
JANUARY 11, 2014
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Success begets success.
Startup Professionals Musings
APRIL 3, 2019
Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI). Measuring is all about return-on-investment (ROI). Pick the ones that fit your desired outcome. Iteratively execute and measure results.
Startup Professionals Musings
JUNE 13, 2015
None should be considered competitive mutually exclusive to any other. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. The tools and measurements are the same for both. Marty Zwilling.
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