category Acquisition Competition Entrepreneur Pricing 
Both Sides of the Table
MARCH 11, 2011
He invented the category of sponsored search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. He said it was better than the Yellow Pages because he would provide pricing transparency. Overture (Goto.com).
Startup Professionals Musings
DECEMBER 31, 2018
Competitors tend to focus on price and other variations to existing offerings. Rather than rely only on linear thinking, the best entrepreneurs are always looking to offer in parallel a more dramatic new alternative. Redefine your product to reach a new category. Implement a plan of regular strategic acquisitions.
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Both Sides of the Table
APRIL 14, 2012
. “it’s smart to use an impending investment valuation to drive a higher acquisition valuation” I would like to amend her statement slightly to read, “it’s smart to use an impending investment valuation to drive an higher acquisition.” to justify a “strategic” price.
Both Sides of the Table
FEBRUARY 7, 2013
In the same year they won Business Insider’s Startup competition. RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. But Ethan had left by the time of the acquisition. RedBeacon was the 3rd winner (year 1: Yammer, year 2: Mint.com) – not bad company. Nice sweep!
socalTECH
NOVEMBER 19, 2012
One of the fastest growing startups in Southern California in recent years was Hautelook, which went from just an ideas to a huge, $270M acquisition by Nordstrom only X years later. Hautelook was able to help define--and conquer--the online flash sales category, in record time. It's the relationship between price and quality.
Startup Professionals Musings
AUGUST 17, 2014
Most entrepreneurs struggle with financial projections, not wanting to commit to numbers they can’t deliver, and having no clue what investors might consider reasonable. Most entrepreneurs, with no experience, believe that they can make good money with lower margins than competitors. Gross margins greater than 50%. Marty Zwilling.
Startup Professionals Musings
MAY 28, 2013
Most entrepreneurs struggle with financial projections, not wanting to commit to numbers they can’t deliver, and having no clue what investors might consider reasonable. Most entrepreneurs, with no experience, believe that they can make good money with lower margins than competitors. Gross margins greater than 50%. Marty Zwilling.
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