socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. It's grown significantly since last year when it was about 12 percent of our traffic.

Mobile 224

Mobile CTO Hire CPC Web 224

Jason Nazar

MAY 1, 2016

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics. Conversion Rate.

Marketing 40

Marketing CPC Metrics .Net 40

socalTECH

JUNE 28, 2013

We caught up with William to learn more about how his experience at Beachmint led to the creation of CampaignEQ and its ad optimization tools. Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way. What is CampaignEQ? That''s the problem we were seeing at Beachmint.

Advertising 203

Advertising CPC Tool Startup 203

Jason Nazar

NOVEMBER 1, 2015

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics. Conversion Rate.

Marketing 40

Marketing CPC Metrics .Net 40

Both Sides of the Table

FEBRUARY 21, 2010

One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. These purchases are more complex in nature.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

FEBRUARY 1, 2011

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. Can you talk about your background, for those who aren't familiar with what you've done? What is Aggregage? Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

Both Sides of the Table

OCTOBER 8, 2014

I hear it right after people have decided to come by for a few days to “check out what all the fuss is about.” He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). Yeah, we got that, too.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376