socalTECH

NOVEMBER 29, 2011

Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , Financial terms of the investment and acquisition were not disclosed. a publicly traded operator of 32 broadcast television systems. Nami Media is headed by Alex B.

Media 168

Media CPC Acquisition Google 168

socalTECH

MARCH 21, 2013

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. If someone goes to a certain domain now, instead of seeing a CPC advertisement, we could instead offer them to download different apps.

Mobile 224

Mobile CTO Hire CPC Web 224

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JUNE 28, 2013

Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way. You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. Our technology allows us to do anything we want. It''s a problem for everyone.

Advertising 203

Advertising CPC Tool Startup 203

Both Sides of the Table

OCTOBER 8, 2014

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. billion in venture capital to LA’s technology startups and 2014 will shatter that figure. When you begin to peel back the onion some surprising data presents itself.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

FEBRUARY 1, 2011

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Our largest investment was a partnership with Norman Lear's Act III Communications, we did a series of acquisition in the movie theater space. Robert Flynn: Yes. at that time.

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

JULY 10, 2015

For the advertiser, this is the cost-per-click (CPC) model. The advertiser sees it as cost per acquisition (CPA) or pay per performance (PPP). It’s also important to know that advertising delivery technology has come a long way in the past few years. This is called pay per action (PPA) or pay per lead (PPL).

Advertising 99

Advertising PPC CPC Sites 99