Both Sides of the Table

SEPTEMBER 19, 2011

By now you probably know that Netflix is splitting its business into two parts: its digital streaming business (retains the name Netflix) and its DVD mailing business, which was its original business (to be called Qwikster). With nearly 25 million customers using Netflix it’s clear that everyone will have an opinion on this.

Netflix 329

Netflix Evite Pricing Hulu 329

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. Unattributed – There is no such thing as organic customers.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

SEPTEMBER 23, 2020

Matchmaking has been around a long time, and if you've seen the popular Indian Matchmaking show on Netflix, you'll see it's been around for awhile. As I was driving home from that meeting, I decided to work from there, and ended up writing a business plan and fundraising from family and friends. What are they reading?

Startup 203

Startup Entrepreneur Southern California Netflix 203

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value).

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JANUARY 17, 2011

So I thought I’d write a post about how I drive my personal creativity. (A The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. When I write a blog post I often see the words before I write them. These are all creative processes.

Writing 356

Writing Startup Ideas Summary 356

Both Sides of the Table

APRIL 12, 2018

Many people will write the history on why Ring became an enormously successful company and why it became a real-world unicorn in a world when many startups are anointed that merely on paper. It is fundamentally because they build very compelling hardware that couples with iTunes, the App Store and so forth.

Startup 247

Startup Pricing Product Marketing 247

Frank Addante

JUNE 4, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. 6 startups = 1 IPO, 2 acquisitions, 1 failure, millions in venture capital $, hundreds of employees in cities worldwide and the building of my latest venture, the Rubicon Project - one of the fastest growing advertising companies in history. Zondigo, Inc.

Startup 40

Startup Venture Capital Email CTO Hire 40