Both Sides of the Table

FEBRUARY 28, 2018

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. Ariel understood her customer?—?the So Why Does This Matter? the modern buyer of home products?—?better

Product 296

Product Course Customer Custom 296

socalTECH

JANUARY 3, 2019

The disruption is being led by companies that understand the importance of putting the customer first, a trend I always thought began in the US a long time ago with the entry of Lexus into the US car market. Lexus studied customers in the US and predicted that car buyers had just had it with clunky US cars. I doubt it. Just maybe.

Capital 113

Capital Southern California El Segundo SaaS 113

socalTECH

JUNE 13, 2019

In January, Los Angeles-based Pluto TV (www.pluto.tv) was acquired by Viacom for $340M, one of the largest acquisition deals so far in the region this year. I saw that, if you build a good product that customers love, that people love to use, how you need to market it, how you need to run that project, and so forth.

Startup 124

Startup Content Demand Netflix 124

socalTECH

SEPTEMBER 23, 2020

Matchmaking has been around a long time, and if you've seen the popular Indian Matchmaking show on Netflix, you'll see it's been around for awhile. Another big thing that I've learned, which is really useful, is about acquiring customers. Make sure you can find them, acquire them, and know your customer acquisition costs.

Startup 203

Startup Entrepreneur Southern California Netflix 203

socalTECH

JANUARY 28, 2013

We've only got 40-45 people, versus if you look at a Verizon or AT&T, where they have tens of thousands of people having to support their network and provide customer support. Our customer support is in-house, and we have a light-touch customer support model, and we don't have to manage a massive network.

Startup 245

Startup IP Networking Encino 245

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other.

Content 171

Content Platform Paid Search OpenX 171

Jason Nazar

MAY 1, 2016

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. d) What percent of your carts/free trials convert into paid customers? Paid Product Metrics. Lifetime Value. Net Promoter Score.

Marketing 40

Marketing CPC Metrics .Net 40

socalTECH

AUGUST 10, 2020

Part of our team is working on partnerships and sales with big companies like Netflix, Google, and others who require group transportation. That's appealing to them, and that distribution and acquisition model has worked very well for us. They book through Swoop, which leads to those operators. Ruben Schultz: Right in the middle of it.

SaaS 113

SaaS Startup Tool Doc 113

Jason Nazar

NOVEMBER 1, 2015

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. d) What percent of your carts/free trials convert into paid customers? Paid Product Metrics. Lifetime Value. Net Promoter Score.

Marketing 40

Marketing CPC Metrics .Net 40

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). It is Blockbuster video in the dawn of Netflix. What price will your customer ultimately accept?

Startup 150

Startup Marketing Study SEO 150

Xconomy

AUGUST 31, 2018

Thousands of these mostly small Internet providers connect customers’ homes through wireless networks that eventually link up to fiber-optic cables or other main Internet conduits further up the line. Read more » Reprints | Share:

Networking 79

Networking Services Customer Custom 79

Startup Professionals Musings

JANUARY 17, 2022

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Your customers’ biggest need is not for more things. Your best strategy is to find more customers that fit the things you do best, rather than building more things.

Startup 144

Startup Social Media Metrics Customer 144

Both Sides of the Table

MAY 4, 2010

It seems like M&A ebbs and flows through periods of rapid acquisition followed by years of divestitures. 11mm in Series B (oversubscribed); raised $16.5mm total. Investors: Greylock (Asheem Chandna) (lead), LightSpeed (Ravi Mhatre) (lead). Read more: peHUB. It was bought for around $470 million and sold for $187 million. businesses.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

Startup Professionals Musings

APRIL 15, 2019

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Your customers’ biggest need is not for more things. Your best strategy is to find more customers that fit the things you do best, rather than building more things.

Social Media 87

Social Media Metrics Customer Custom 87

Startup Professionals Musings

APRIL 14, 2017

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Your customers’ biggest need is not for more things. Your best strategy is to find more customers that fit the things you do best, rather than building more things.

Competition 65

Competition Social Media Metrics Customer 65

Both Sides of the Table

FEBRUARY 13, 2011

Netflix is a great example. When Facebook was opening up their platform, these guys thought that it was an interesting way to do user acquisition and preference acquisition of individuals and that they would be able find a way to monetize it in commerce-oriented verticals. Monetizing content is going to be a moving target.

Venture Capital 277

Venture Capital Examples Startup Invest 277

Startup Professionals Musings

NOVEMBER 27, 2017

If it’s not an order of magnitude better or cheaper, customers usually conclude that the risk and cost of change are simply not worth the potential payback over what they have today. Examples of being first include Netflix for movies and TV and Redfin for real estate. Lock in customers with loyalty and high cost of change.

Netflix 54

Netflix Social Media Competition Customer 54

Both Sides of the Table

APRIL 12, 2018

Consumer value Once Jamie realized that he could not only sell tens of millions of dollars of home security cameras he also realized that he could get customers to sign up for a monthly subscription to keep the videos in storage in the cloud and review them after the fact.

Startup 247

Startup Pricing Product Marketing 247

Frank Addante

JUNE 4, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. 6 startups = 1 IPO, 2 acquisitions, 1 failure, millions in venture capital $, hundreds of employees in cities worldwide and the building of my latest venture, the Rubicon Project - one of the fastest growing advertising companies in history. Zondigo, Inc.

Startup 40

Startup Venture Capital Email CTO Hire 40

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. So I thought I would.

Writing 356

Writing Startup Ideas Summary 356

SoCal Delicious

OCTOBER 8, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Tech companies are becoming distributors of studio content; YouTube, iTunes and Netflix have all licensed content from major entertainment players.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44