InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. Unattributed – There is no such thing as organic customers.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

SEPTEMBER 23, 2020

Matchmaking has been around a long time, and if you've seen the popular Indian Matchmaking show on Netflix, you'll see it's been around for awhile. What we saw that was really interesting, was in mid-May, we started seeing lots of emails and phone calls for membership. all of the companies in our industry saw a decline in revenues.

Startup 203

Startup Entrepreneur Southern California Netflix 203

socalTECH

JANUARY 28, 2013

We've only got 40-45 people, versus if you look at a Verizon or AT&T, where they have tens of thousands of people having to support their network and provide customer support. Our customer support is in-house, and we have a light-touch customer support model, and we don't have to manage a massive network.

Startup 245

Startup IP Networking Encino 245

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. Share and Enjoy.

Content 171

Content Platform Paid Search OpenX 171

Jason Nazar

MAY 1, 2016

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. d) What percent of your carts/free trials convert into paid customers? Paid Product Metrics. Lifetime Value. Net Promoter Score.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. d) What percent of your carts/free trials convert into paid customers? Paid Product Metrics. Lifetime Value. Net Promoter Score.

Marketing 40

Marketing CPC Metrics .Net 40

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). It is Blockbuster video in the dawn of Netflix. What price will your customer ultimately accept?

Startup 150

Startup Marketing Study SEO 150