SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff.

Pricing 150

Pricing Acquisition Customer Custom 150

Berkonomics

JANUARY 5, 2023

The first rule: 10/40: One of my company CEOs recently described his rule for acquisition success, and it resonated with me as a great goal for planning during acquisition exercises. This CEO states that he has made it work twice when acquiring companies, and that is enough for him to make it his rule for all future acquisitions.

.Net 156

.Net Acquisition Sales Email 156

Berkonomics

DECEMBER 30, 2011

But it is within the range of experience by many who have acted as brokers, serial purchasers or consultants for acquisitions. The answer is that the most sophisticated buyers have experience in integrating an acquisition successfully into an enterprise and those successes are the most visible models for others to follow.

Acquisition 136

Acquisition Satisfaction Study Email 136

SoCal CTO

NOVEMBER 17, 2009

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

JULY 2, 2020

Los Angeles-based, low-cost e-commerce products site Hollar is no more, and will be swallowed up by new owner Five Below , six months after the acquisition of Hollar by Five Below.

Sites 203

Sites Commerce Los Angeles Email 203

socalTECH

AUGUST 8, 2016

Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. We also have an office now in Houston as well as a result of the acquisition.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Berkonomics

FEBRUARY 25, 2021

Interview potential customers, hold focus groups, meet with existing customers. Email readers, continue here…] Measure the results of your changed program in as many ways as possible. The title of this insight helps us find a formula: LALA. Memorize your use of “LALA”. Hire consultants. But listen!

Marketing 156

Marketing Metrics Education Resource 156

socalTECH

JULY 18, 2017

j2 Global said it has acquired MyPhoneFax , which operates Fax87 and Onlinefaxes.com; CloudRecover , an Australian cloud backup provider; WeCloud , a cloud email company in Sweden; and Simitu , a cloud email provider in Denmark. j2 Global also said it has sold Cambridge BioMarketing LLC, which was a subsidiary of Everyday Health, Inc.

Company 133

Company Companies Email Acquisition 133

Berkonomics

FEBRUARY 18, 2021

Marketing is a science devised to help drive customers to your door. Email readers, continue here…] D=Decrease costs. C=Customers, and more customers. C=Customers, and more customers. Existing customers have low acquisition costs, addressing the “D” in the equation.

Marketing 156

Marketing Demand Class Pricing 156

Berkonomics

NOVEMBER 24, 2022

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Been skewered for slow customer service?

Resource 156

Resource Competition Examples Customer 156

Tech.Co

MAY 6, 2022

Now, it's dramatically expanding capacity in another area, fulfillment, with the acquisition of Deliverr. It's the biggest acquisition in Shopify's history. Please fill in your email. We've already rated Shopify's software offering fairly highly, and this huge acquisition makes Shopify look even better moving forwards.

Networking 123

Networking Press Newsletter Startup 123

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. Unattributed – There is no such thing as organic customers.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

DECEMBER 10, 2018

Financial details of the acquisition were not announced. According to TrueCar, DealerScience will become a subsidiary of the company, and will focus on product development, sales and customer training. DealerScience was based in Boston, and has 28 employees.

Truecar 113

Truecar Santa Monica Training Email 113

socalTECH

JULY 30, 2014

Los Angeles-based j2 Global said this morning that it has acquired Contactology , a provider of email marketing services. j2global contactology business cloud services email marketing' Financial terms of the buy were not disclosed. j2 Global said the move would help expand its business cloud services division. READ MORE>>.

Email 138

Email Services Los Angeles Platform 138

Berkonomics

FEBRUARY 9, 2023

Offering too little in an acquisition to satisfy the seller? Be aware of the seller’s ego and play to it… [Email readers, continue here…] There are so many ways to satisfy a seller, sometimes a seller’s ego, by making a price seem higher than the reality of the purchase.

Pricing 156

Pricing Sales Examples Tool 156

socalTECH

AUGUST 14, 2017

Financial details of the acquisition were not announced. Strobe Labs developed software which helped entertainment venues search and view customer profiles, build and deploy fan lists for direct marketing and email campaigns, and run social campaigns on Facebook, Instagram, and Spotify.

Ticketmaster 113

Ticketmaster Entertainment Email Software Development 113

InfoChachkie

MARCH 3, 2011

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. We then sorted these email addresses by company and initiated targeted sales campaigns wherever we identified a critical mass of users.

Customer 162

Customer Custom Technical Support Startup 162

socalTECH

MARCH 2, 2017

Santa Monica-based private equity investor Clearlake Capital Group announced this morning that it has acquired NetDocuments , a provider of cloud-based document management, email management, and collaboration software for law firms and corporate legal and compliance customers. Financial details of the acquisition were not announced.

Capital 100

Capital Santa Monica Equity Email 100

Berkonomics

AUGUST 1, 2013

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month). CHURN (% customer cancelling each month). LPC (Lifetime Profit per Customer). CACR (Customer Acquisition Cost Ratio).

Acquisition 189

Acquisition Statistics Sales Customer 189

Berkonomics

MAY 10, 2018

Long term debt is taken on for the acquisition of fixed assets such as equipment, cars, facilities and acquisitions of companies or their assets. First, let’s be sure we know what is short in term and what is long in term.

Company 226

Company Companies Acquisition Class 226

socalTECH

MAY 23, 2012

According to an email from Craig, the company decided to close down the BettterWorks perk platform, and will not longer be active after next Thursday. Craig said that the shutdown came as a result of not being able to sustain a large enough market, relative ot the high cost of customer acquisition.

Santa Monica 275

Santa Monica Redpoint Email Activity 275

socalTECH

NOVEMBER 20, 2017

Irvine-based Cirrus Insight , which develops software for helping aid in sales followups, email marketing, and customer relationship management, has acquired Attach.io , a developer of real time document tracking software. Financial terms of the buy were not announced.

Email 113

Email Sales Software Customer 113

socalTECH

OCTOBER 15, 2018

Sendgrid offers up API-based email services, used by many Internet, e-commerce, on-demand and other service providers to send emails to their customers. Twilio said it would pay 0.485 shares of Twilio Class A common stock for each share of SendGrid common stock, or approximately $36.92

Orange County 113

Orange County Email Commerce Class 113

socalTECH

FEBRUARY 6, 2012

Los Angeles-based j2 Global , the provider of Internet fax, hosted email, online backup, and other services, is expanding its offerings this morning, saying that it has acquired Landslide Technologies. Landslide is a Boston-based company developing customer relationship management software for small and mid-sized businesses.

Technology 140

Technology Acquisition Email Los Angeles 140

socalTECH

APRIL 16, 2010

Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis. Among other services, Break said that Apogee will help companies build their own internal email database, develop their Facebook Fan base, and create a Twitter following.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

OCTOBER 19, 2017

SendGrid , the provider of back-end email delivery services which has a big office in Orange County, has filed for an IPO, saying that it is hoping to raise up to $100M in an IPO on the New York Stock Exchange. The company has applied to list as SEND. READ MORE>>.

Orange County 113

Orange County Email Services Capital 113

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. Email readers, continue here.] I= increase revenues. And finally: C=Customers, and more customers. Marketing should provide a pool of ready to listen customers, no matter what the price or complexity of the product. We can go on forever.

Marketing 201

Marketing Demand Pricing Customer 201

Steve Reich

JUNE 11, 2012

This is not an article about the high moral purpose and the nobility of listening to your customers. It is an article about how to make your company worth a fortune by listening to your customers. It gives the best customer experience of any phone. Listen to your customers and grow rich. Why does Google dominate search?

Customer 97

Customer Custom Software Review SaaS 97

socalTECH

JANUARY 23, 2015

Los Angeles-based Edmunds.com announced Thursday that it will be offering up a free, texting tool available to car dealers, to help those dealers communicate with customers via text messaging. Edmunds.com says it has found that at least one third of car shoppers now prefer communications via text message--rather than phone or email.

Tool 100

Tool Edmunds Sales Email 100

socalTECH

FEBRUARY 16, 2012

Los Angeles-based j2 Global , the provider of online cloud services, e-fax, backup, and other services, is continuing its acquisition streak this morning, saying that it has acquired UK-based Zimo Communications Ltd. The acquisition is the third already for j2 Global in 2012. The acquisition is the third already for j2 Global in 2012.

Services 124

Services Acquisition Email Los Angeles 124

TechCrunch LA

OCTOBER 5, 2020

“The only success criteria of my startup career is whether GrubMarket can eventually make $100 billion of annual sales,” he said to me over both email and in a phone conversation. It has made some 15 acquisitions in the last two years, including Boston Organics and EJ Food Distributor this year.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Berkonomics

MAY 27, 2021

They protect the company by overseeing the expenditure of company money for expansion, acquisitions, purchases of large assets, hiring of senior management and more. Often, a board meeting is entirely devoted to issues of growth, with members chiming in to help the CEO with marketing issues or customer acquisition.

Resource 156

Resource Acquisition Class Help 156

socalTECH

FEBRUARY 16, 2012

Los Angeles-based j2 Global , the provider of online cloud services, e-fax, backup, and other services, is continuing its acquisition streak this morning, saying that it has acquired UK-based Zimo Communications Ltd. The acquisition is the third already for j2 Global in 2012. The acquisition is the third already for j2 Global in 2012.

Services 100

Services Acquisition Email Los Angeles 100

socalTECH

SEPTEMBER 26, 2017

AT&T , which has been seriously ramping up operations in Los Angeles pending its acquisition of Time Warner, says it has launched a new website to try to help people locate family members and friends in Puerto Rico. AT&T said it will then let those registered know--via email--when service in Puerto Rico has been restored.

Help 100

Help Sites Email Los Angeles 100

socalTECH

MARCH 19, 2019

We started focusing on that, and at the time we were doing only phone verification, but then we started adding in data analytics because of customer demand, we added in some other things like straight messaging rather than pin codes. What enabled you to get that first customer on board? We were really focused on customer acquisition.

Marina Del Rey 113

Marina Del Rey Software Review Startup Incubator 113

socalTECH

OCTOBER 29, 2009

Beverly Hills-based private equity firm Shackleton Advisors announced today that it has acquired SafeHarbor Technology , a Seattle-based provider of software for managing inbound telephone, email, and chat requests. Tags: shackleton equity partners private safeharbor merger acquisition software.

Equity 140

Equity Beverly Hills IBM IBM 140

socalTECH

MARCH 1, 2012

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. It provides consumer rewards, and on the merchant side, it allows them to identify local customers and reacquire them by pushing them offers and incentives to come back. What is Punchcard?

Southern California 245

Southern California Idealab Startup Customer 245