Acquisition Develop Outsource Sales 
Startup Professionals Musings
OCTOBER 30, 2020
Minimize one-time sales in your business model. This reduces the cost of customer acquisition, allows easy upgrades for service and new features, and improves customer loyalty in the face of new competitors in the market. Every new business has unexpected pivots and adjustments, and outsourcing is easier to manage.
Startup Professionals Musings
DECEMBER 13, 2019
It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Yet I still see expense budgets based on traditional channels, with no strict metrics on cost of customer acquisition by channel, or lifetime customer value. Outsourcing services that could be done in-house.
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InfoChachkie
OCTOBER 13, 2009
For children with a proclivity toward business, a newspaper route provided an invaluable opportunity to develop the following entrepreneurial skills: Punctuality – Newspapers had to be delivered on time, irrespective of the weather, the fact that Sunday papers can weigh several pounds each or the requirement to wake up at the crack of dawn.
socalTECH
APRIL 30, 2018
For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. I've been in product, product development, marketing, and management.
InfoChachkie
MAY 16, 2011
As an entrepreneur and startup investor, I have helped create companies which achieved two IPOs which collectively raised over $100 million, as well as two acquisitions which totaled $385 million. 1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force.
socalTECH
NOVEMBER 21, 2014
We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. I had worked before at BEA Systems, the middleware company which was acquired by Oracle in 2004 or 2005, and we used to joke that the company had been built entirely by acquisitions.
InfoChachkie
DECEMBER 2, 2009
Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. However, you are only paid for ads that generate sales.
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