Acquisition Invest Metrics Report 
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Are you making the proper investment, and is it paying off? You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results.
Startup Professionals Musings
OCTOBER 18, 2023
In addition, current investors want to see every startup go public or be acquired, as an exit event, so they can get their due return for that investment which has been tied up for the last few years. For these reasons, I always look for an overt exit strategy in every startup I might consider for an angel investment.
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Startup Professionals Musings
AUGUST 21, 2021
Startups usually think in terms of a million to 10 million dollar infusions, but aspiring unicorns usually need to seek financial investments of hundreds of millions, or even a billion dollars. Then there is the pressure to go public ( IPO ), and open your investment to thousands, maybe millions, of small investors.
Startup Professionals Musings
JANUARY 9, 2022
They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Measuring is all about return-on-investment (ROI).
Startup Professionals Musings
JANUARY 9, 2021
In addition, current investors want to see every startup go public or be acquired, as an exit event, so they can get their due return for that investment which has been tied up for the last few years. For these reasons, I always look for an overt exit strategy in every startup I might consider for an angel investment.
Startup Professionals Musings
SEPTEMBER 11, 2021
Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. Customer acquisition cost. In the consumer world, groups like Consumer Reports , will give you similar credibility, if positive.
Startup Professionals Musings
APRIL 28, 2021
I recommend a trial run with an experiment or MVP (minimum viable product), at full price and cost, before the big bang launch, risking your investment money and a major time commitment. Mergers and acquisitions also require new skills. Paul Allen was the technical visionary, Test the viability of your business parameters.
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