Remove Acquisition Remove Marketing Remove Sales Remove IP
article thumbnail

Intellectual Property – Worthless To A Startup, Priceless To A Big Dumb Company

InfoChachkie

“Good Lord Boyet, my beauty, though but mean, Needs not the painted flourish of your praise: Beauty is bought by judgment of the eye, Not uttered by base sale of chapmen’s tongues” . Intellectual Property (IP) is an ugly thing at a startup. However, to a Big Dumb Company (BDC), a startup’s IP is a thing of beauty.

IP 256
article thumbnail

Interview with Vic Alston, Ixia

socalTECH

We thought it would be insightful for our readerswho are usually looking to get acquired by other companieson what the thought process of those large companies making those acquisitions are. For a company like yours, what goes into your acquisition strategy and what thoughts went behind the Anue acquisition?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Thanks to socalTECH's Sponsors

socalTECH

Binary Pulse Technology Marketing (www.binarypulse.com). Cox Communications - Orange County - Looking for Product Marketing Manager. We are seeking a Product Marketing Manager, who plans, develops, and implements marketing programs designed to increase product penetration of commercial customers. To apply, go to [link].

SoCalTech 100
article thumbnail

Interview with Wes Nichols, MarketShare

socalTECH

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. The market response model is an analytical model, which quantifies how markets respond to stimuli. Did the TV stimulate search?

article thumbnail

Interview with Elizabeth Cholawsky, HG Data

socalTECH

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. I've been in product, product development, marketing, and management.

article thumbnail

Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. If you don’t, somebody else WILL!” ” The Details.

Startup 418
article thumbnail

Interview with Quinn Curtis, BrightCloud

socalTECH

One of the questions we get most from entrepreneurs is how companies reach an exit event, and the thinking that goes into acquisitions. What's the story behind the acquisition? That led naturally to dialog around M&A, and we recently close the acquisition on the 6th of July. Quinn, thanks for the time.

San Diego 145