Remove Acquisition Remove Marketing Remove Web 2.0
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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. What does the business do?

Metrics 260
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Startup Metrics

SoCal CTO

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.

Metrics 225
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

What I want to answer with this post (long though it may be) is: Why did Web 2.0 Companies like GeoCities & Tripod built tools that let you publish web pages that could be discoverable by others. After a few acquisitions they offered many of the services you think about as foundations to social networks today.

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Top 120 Startup Posts for 2010

SoCal CTO

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - . - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.

Startup 378
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Many Startup Cultures Cannot Match The Market Pace

Startup Professionals Musings

That’s a tall order, especially when your business culture has to fit into the myriad of international and local cultures that are part of every market these days. This is where the culture of the startup has to adapt to the cultures of the markets served. You need the global outlook, even though digitalization and Web 2.0

Startup 98
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Where LinkedIn Works for Me

SoCal CTO

When I was looking for speakers for an event last fall on Web 2.0 , LinkedIn was a great way to reach out. When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great.

CTO Coach 150
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5 Phases Of Every Startup That Regulate Your Success

Startup Professionals Musings

That’s a tall order, especially when your business culture has to fit into the myriad of international and local cultures that are part of every market these days. This is where the culture of the startup has to adapt to the cultures of the markets served. You need the global outlook, even though digitalization and Web 2.0

Startup 142