Acquisition Metrics Pricing 
Both Sides of the Table
SEPTEMBER 15, 2022
<== Our conclusion was that this isn’t a temporary blip that will swiftly trend-back up in a V-shaped recovery of valuations but rather represented a new normal on how the market will price these companies somewhat permanently. But rest assured valuations get reset. Except the music stopped.
SoCal CTO
FEBRUARY 13, 2013
Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business. " Once you have the metrics defined, it focuses your effort. To prove/disprove a hypothesis.
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SoCal CTO
MARCH 11, 2013
If you do build the MVP and show it to them, they will ask you about your metrics. They really want metrics, not a product. The real question you should be asking is "When I've built this product and show you the following metrics, would you invest?"
Both Sides of the Table
JULY 17, 2018
." Revenue doesn't pay your bills, GM does  —  @msuster 2/ Founders obsess with revenue as a vanity metric. Payback periods on customer acquisition way more important to you in the near-term. But if you raise at too high a price you make it harder to raise next round.
Both Sides of the Table
DECEMBER 27, 2011
When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” I also try to understand things like how you’re pricing your product, how your competitors price and what your pricing expectations will be in the future.
Both Sides of the Table
OCTOBER 6, 2010
That might work for $50-100k but less likely for $3m unless you’re a seasoned entrepreneur, known to the VC, have some metrics that work in your favor or have built something the VC believes to be truly unique. So NEVER talk about early exits, quick flips, tuck-in acquisitions, previous interest shown by acquirers, etc.,
Both Sides of the Table
NOVEMBER 14, 2017
How long does it take me to pay back my original customer acquisition costs? In the case of MakeSpace we had huge initial successes in New York City as Rahul led the scaling of our drivers, our trucks and our warehouses and we figured out the right price points to beat the local competition. How profitable is my product or service?
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