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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost. End of story.

Metrics 150
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Image Metrics Buys FacePro

socalTECH

Santa Monica-based Image Metrics , a developer of facial animation software, said Thursday that it has acquired FacePro , a developer of lip sync technology used by art directors. Tags: imagemetrics image metrics facepro facial animation merger acquisition. Financial terms of the buy were not disclosed. READ MORE>>.

Metrics 113
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
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7 Specifics Show How Startups Are All About Execution

Startup Professionals Musings

Bill was relentless in his focus on getting the software PC DOS project delivered, while continually challenging us with new business models. They watch for formal follow-up to questions, demonstration of real product, and revenue results. Detailed product specifications and prototypes.

Startup 155
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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Are our users addicted to our product? But if users don’t come back to your product directly and often I question whether you have a sustainable product / company. Not vanity metrics.

Product 150
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Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

That should make you wonder - how do you measure traction in a metric? According to most experts , business traction is evidence that somebody really wants your product. It’s business momentum, independent of whether you have a product delivered, proven the business model, or significantly penetrated the opportunity.

Metrics 57
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8 Keys to Dispersed Teams With Maximum Productivity

Startup Professionals Musings

Modern communication tools, including WebEx, Skype and video conferencing are a good start, but virtual teams remain a productivity nightmare for many companies. These tools may range from secure phone lines to compatible messaging software for everyone. Clear objectives and metrics are established early.

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