Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Customer acquisition cost. What does traction really mean to investors, and how much is enough? First of all, a definition.

Startup 121

Startup Metrics Customer Custom 121

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Too many businesses I know still see customer service as a burden, rather than an opportunity to gain loyalty and advocacy.

Customer 114

Customer Custom Satisfaction Metrics 114

Berkonomics

AUGUST 7, 2014

And the first thing in marketing is to adapt your product or service to the needs of the marketplace. Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program. Listening does no good without action.

Marketing 176

Marketing Metrics Education Resource 176

Startup Professionals Musings

DECEMBER 13, 2019

Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Yet I still see expense budgets based on traditional channels, with no strict metrics on cost of customer acquisition by channel, or lifetime customer value.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. per registered user of ICQ, the early messaging service. And the numbers were staggering. Microsoft paid $9.00

Metrics 207

Metrics Sites Advertising Web 207

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

APRIL 28, 2021

No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Mergers and acquisitions also require new skills.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

InfoChachkie

SEPTEMBER 29, 2014

But we do it anyway, because we believe that the short-term metrics probably aren''t indicative of the long term.”. Every time Amazon made a change to its website, whether it be modifications to its customer acquisition funnel, upsell techniques, customer service, etc., Let Your Competitors Chase The Quick Buck.

Tips 223

Tips Framework Metrics Cloud Computing 223

Both Sides of the Table

JANUARY 25, 2015

” I have seen many companies move rapidly up-and-to-the-right by Google search rankings only to crash when they rewrite the algorithm or start competing by offering the same service directly on the SERP. His point is that you should figure out the metrics that TRULY matter in your business and hold yourself accountable to these.

Product 150

Product Startup Metrics Technical Review 150

socalTECH

SEPTEMBER 29, 2015

That's the fascinating story behind Los Angeles-based Earbits (www.earbits.com), which offers up a mobile music streaming service focused on discovering both new and talent. We caught up with co-founder Joey Flores on the story behind the company's brush with death, and its recent acquisition by You42, which was announced last week.

Software Review 100

Software Review Startup Metrics Content 100

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 62

Social Media Media Metrics SEO 62

Jason Nazar

MAY 1, 2016

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing CPC Metrics .Net 40

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 102

Social Media Media Product Metrics 102

Jason Nazar

NOVEMBER 1, 2015

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing CPC Metrics .Net 40

Startup Professionals Musings

NOVEMBER 14, 2015

You should be counting only those people who fit your target customer demographic and paid full price for the product or service, without any prior connection to you or the business. Is your customer-acquisition rate accelerating? Is customer acquisition cost going down? Margins should be increasing.

Acquisition 100

Acquisition Entrepreneur Customer Custom 100

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools. Attract, train, and reward only the best leaders.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 91

Social Media Media Metrics SEO 91

Both Sides of the Table

NOVEMBER 14, 2017

How profitable is my product or service? How long does it take me to pay back my original customer acquisition costs? What sized team can I afford in order to sell, market & provide service to these customers? We have been able to build deep customer insights on product, pricing, service, geography, competition, etc.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

DECEMBER 31, 2012

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Remember, this is not a one-time effort.

Customer 90

Customer Custom Startup Pricing 90

InfoChachkie

JANUARY 16, 2018

It’s usually a spreadsheet or PowerPoint (deck) of the upcoming changes to a product or service. We have customers from so many different industries like software, financial services, healthcare, and media. Semick: We’re a very metrics driven company, and we have been from the beginning.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

socalTECH

JANUARY 24, 2011

Who uses your service, and why? Online dating is all about acquisition, and maximizing the ROI for people coming in, and figuring out how that corresponds to their lifetime value. In that market, there are literally no ROI metrics. The best metrics are estimated impressions. Music is the biggest focus we have, initially.

Startup 220

Startup West Hollywood Metrics Entertainment 220

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

SoCal CTO

MARCH 9, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

InfoChachkie

SEPTEMBER 15, 2011

At Expertcity (creator of GoToMyPC and GoToMeeting, acquired by Citrix), our VP of Product and Customer Experience led a number of teams during his seven-year tenure including Professional Services, Customer Service and Product Management. Flexibility and putting the company first were intrinsic aspects of our culture. .

Tips 279

Tips Startup Framework Customer 279

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Startup Professionals Musings

FEBRUARY 26, 2013

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Customer acquisition cost. What does traction really mean to investors, and how much is enough? First of all, a definition.

Startup 106

Startup Metrics Customer Custom 106

socalTECH

MARCH 6, 2017

A lot of what we've been looking at are the metrics. It's very exciting to find these apps, and once we make those acquisition and changes, see if our expectations and projections are meeting up with what happens in reality, once we actually own the application. We have a huge acquisition pipeline.

Media 153

Media Mobile Startup Acquisition 153

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 13, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

SoCal CTO

FEBRUARY 28, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Google 150

Google Mobile CTO Coach Southern California 150

SoCal CTO

FEBRUARY 25, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Startup 150

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 23, 2007

Unfortunately, a lot of networking events attract more service providers and people out of work than interesting people. And, yes, I realize that Im a service provider, but I also am a CTO for several companies. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Los Angeles 150

Los Angeles Networking CTO Coach Angel 150

SoCal CTO

NOVEMBER 5, 2009

Any thoughts on my recent post Startup Metrics ? The Startup Metrics post is a good example of what I call “holocognics.” Startup Metrics discusses what a Startup needs to consider before “going live.” Right now we have a lot of Intellectual Property and Cyberlaw work that crosses over between the two facets of our firm.

Startup 150

Startup SEO Pepperdine Blogging 150

Startup Professionals Musings

AUGUST 7, 2015

Of course, these should never be in a customer pitch, but investors expect an overall strategy with specific budgets, milestones and metrics. Startup investments are extremely risky, primarily because the stock has no value until a future liquidity event, such as an acquisition or public offering.

Product 103

Product Slides Customer Custom 103

SoCal CTO

MARCH 1, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Networking 150

Networking CTO Coach Southern California CTO Hire 150