10-mistakes 
Both Sides of the Table
APRIL 19, 2011
Don’t and you might make one catastrophic mistake that leaves you in the annals of Effed Companies. He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - Something so simple.
Startup Professionals Musings
SEPTEMBER 14, 2022
A reverse merger is the acquisition of an already public company (usually a dormant shell) to avoid the Initial Public Offering (IPO) process and cost, to quickly get your startup on a public exchange for fund raising through visibility and selling stock. What price are you willing and ready to pay for funding? Marty Zwilling.
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Startup Professionals Musings
DECEMBER 8, 2019
A reverse merger is the acquisition of an already public company (usually a dormant shell) to avoid the Initial Public Offering (IPO) process and cost, to quickly get your startup on a public exchange for fund raising through visibility and selling stock. What price are you willing and ready to pay for funding? Marty Zwilling.
Both Sides of the Table
APRIL 26, 2016
Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.
Both Sides of the Table
MAY 28, 2018
Founder: “$8–10 million” VC: “What’s your current burn rate?” A VC wants to know that you have a solid plan to execute a stand-alone business and if you require capital for an acquisition they’d rather evaluate it at the time rather than over-fund you now. It goes something like this … VC: “How much money are you raising?”
Both Sides of the Table
FEBRUARY 16, 2015
So he would allocate say – 20% to sales, 15% to marketing, 20% to eng priorities, 10% to customer support, 10% to ops, 20% to ‘platinum customers’ and maybe 5% directly to me as the CEO. We CEOs like to be heroes and with the power to push through pricing or product we have unfair advantages over the normal process.
Startup Professionals Musings
JANUARY 13, 2018
A reverse merger is the acquisition of an already public company (usually a dormant shell) to avoid the Initial Public Offering (IPO) process and cost, to quickly get your startup on a public exchange for fund raising through visibility and selling stock. What price are you willing and ready to pay for funding? Marty Zwilling.
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