Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Startup SaaS Course 150

socalTECH

MARCH 16, 2011

Santa Monica-based Cornerstone OnDemand has priced its IPO at $13.00 per share, above its estimated offering range of between $9.00 and $11.00 per share, raising $136.5M in its initial public offering.

Cornerstone OnDemand 133

Cornerstone OnDemand Pricing Santa Monica Resource 133

InfoChachkie

JULY 28, 2015

Although this is a somewhat unusual real estate transaction, it reflects a surprisingly common scenario in the business world of mergers and acquisitions, with one important distinction. Even the eccentric King of Pop communicated the price he was willing to pay for Neverland. What is your price?”. My House Is Not For Sale.

Company 100

Company Companies Santa Barbara Pricing 100

socalTECH

DECEMBER 26, 2012

12 major acquisitions this year putting it over 100 since 05. Definitely Software as a Service (SAAS). We are going to see a real explosion in companies offering software for a subscription price. SAAS is here to stay. I think we're going to see a real shakeup in how people view social media. Finally, Google. That's huge.

Southern California 168

Southern California High Tech SaaS Social Media 168

Both Sides of the Table

JULY 1, 2015

“the ecommerce company gained fauxmentum by raising artificially high amounts of venture capital and spent lavishly on customer acquisition despite long payback periods and questionable LTV” __. In the ecommerce arena I see some great companies spending heavily on customer acquisition. __. faux·men·tum.

Startup 150

Startup Marketing Customer Custom 150

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. We build product roadmap software – it’s a SaaS company based here in Santa Barbara, California. Semick: They are.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

socalTECH

OCTOBER 28, 2016

from its IPO debut price of $17.00 BlackLine had already priced at the high end of an upped IPO pricing range of between $16.00 BlackLine was trading around $24.79 at around 12:50PM EDT, up $7.79 BlackLine is now trading as BL. READ MORE>>.

Woodland Hills 100

Woodland Hills Pricing Software Marketing 100

socalTECH

OCTOBER 20, 2016

The IPO date would infer pricing of BlackLine's IPO on Thurday, October 27th. BlackLine systems set its estimated IPO pricing range at between $13.00 and $15.00 per share earlier in the week. READ MORE>>.

Woodland Hills 100

Woodland Hills Pricing Software Marketing 100

socalTECH

MARCH 17, 2011

The firm was trading around $19.60, or 50 percent above its debut price in morning trading. The firm priced last night at $13.00, well above its initial $9 to $11 estimated initial pricing range. The firm, headed by Adam Miller, develops software-as-a-service for human resources and talent management.

Cornerstone OnDemand 164

Cornerstone OnDemand ReachLocal Southern California Santa Monica 164

socalTECH

JUNE 8, 2015

for the company if its prices at the high range. Companies in the IPO process will set an IPO trading range around the same time as they are on their institutional road show, to test interest from investors, before the actual pricing of the IPO. Mindbody is selling 7,150,000 share of its stock in its IPO, which would net $123.3M

Tech Coast Angels 100

Tech Coast Angels Pasadena Angels .Net Pasadena 100

socalTECH

MARCH 2, 2011

Santa Monica-based Cornerstone OnDemand , which develops online learning and talent management software, said Wednesday morning that it expects its IPO to price between $9.00 and $11.00 The firm is looking to list on the NASDAQ Global Market as CSOD. Cornerstone OnDemand is selling 10.5

Cornerstone OnDemand 245

Cornerstone OnDemand Santa Monica Pricing Software 245

socalTECH

MARCH 16, 2011

The firm, which has applied to list on the Nasdaq as CSOD, had earlier said it estimated pricing at between $9.00 The firm is expected to price its IPO late Wednesday. and $11.00 Cornerstone onDemand is a provider of human resources and talent management software. The IPO's underwriters include Goldman, Sachs & Co.,

Cornerstone OnDemand 174

Cornerstone OnDemand Santa Monica Resource Pricing 174

socalTECH

OCTOBER 31, 2012

ServiceNow went public in June, pricing at $18.00 San Diego-based ServiceNow is looking to sell $300M in a secondary IPO offering, according to a filing made by the company Wednesday. The firm said it will not receive any proceeds from the sale by the selling stockholders. per share; the firm is now trading around $30.65

San Diego 138

San Diego Equity Pricing Sales 138

socalTECH

MAY 25, 2011

The firm had priced at $15.00 San Diego-based The Active Network , which debuted on the NYSE as ACTV this morning, was slightly up in morning trading, at around $15.83 per share last night. The firm had traded as high as $16.25 during morning trading, and as low as $14.75 Active provides online sports registration and community sites.

Activity 150

Activity Networking San Diego Pricing 150

Both Sides of the Table

SEPTEMBER 28, 2014

We want money to make some acquisitions (investors would prefer to fund M&A if they know specific deals – not to encourage bad behavior. This is why investors really like SaaS software companies where you have recurring revenue and your largest customer accounts for < 5% of your revenue and your renewals rates are > 90%.

Startup 383

Startup Company Companies .Net 383

Tech Zulu Event

SEPTEMBER 25, 2015

Storygami is a SaaS tool that allows content creators and brands add overlays such as relevant context, social streams and call to action buttons to videos. Founded a series of successful startups resulting in IPOs and acquisitions. Health & Wellness: Green Way Labs. Categories: mobile consumer, on-demand, chat. Sold it in 2014.

Fractional VPE 40

Fractional VPE Entertainment SaaS Social Media 40

socalTECH

MAY 10, 2011

The firm said in an updated S-1 Tuesday afternoon that it is selling 11,000,000 shares of its common stock in its IPO on the NYSE, with an expected initial public offering price of $16.00 and $18.00 The firm has filed to list as ACTV.

Activity 159

Activity Networking San Diego Pricing 159

socalTECH

MARCH 17, 2011

The robust reception for Cornerstone--trading as CSOD--came after the firm priced above initial estimates of $9 to $11 per share. The firm, which debuted on the NASDAQ Global Market, had debuted in the morning at $13.00

Cornerstone OnDemand 165

Cornerstone OnDemand Southern California Santa Monica Resource 165

InfoChachkie

JANUARY 31, 2011

I think the biggest problem Monster, HotJobs, and CareerBuilder face right now is that they are charging premium prices for what is an increasingly commoditized product. Ideally we’d like to work with other B2B SAAS businesses. At the risk of violating this principle, where did Monster, HotJobs and CareerBuilder go wrong? “I

MyLife 160

MyLife CitySearch Web Technical Review 160

InfoChachkie

JANUARY 31, 2011

I think the biggest problem Monster, HotJobs, and CareerBuilder face right now is that they are charging premium prices for what is an increasingly commoditized product. Ideally we’d like to work with other B2B SAAS businesses. At the risk of violating this principle, where did Monster, HotJobs and CareerBuilder go wrong? “I

MyLife 157

MyLife CitySearch Web Technical Review 157

Tech Zulu Event

NOVEMBER 5, 2015

Premium window treatments and home decor basics at an accessible price. Premium window treatments and home decor basics at an accessible price. A service that completes legal work in a few text messages at 60% off normal prices by cutting out fancy law firms and going directly to lawyers. AngelList: [link]. AngelList: [link].

Startup 40

Startup Training SaaS Walnut 40

Both Sides of the Table

MAY 4, 2015

It wins through better distribution, logistics, inventory management, warehousing, customer support, merchandising, cross-selling and ultimately on price & scale. The reason as consumers we buy repeatedly on Amazon.com is both price AND service. Thus Amazon’s market cap is $200 billion. And here’s the thing.

Ideas 150

Ideas Startup Technical Review Pricing 150

Tech Zulu Event

AUGUST 13, 2010

Entrepreneurism / Monetization Cloud Computing, Entrepreneurism, SaaS. . Name Your Price: Influencing Customer's Purchasing Decisions. Understanding the effect of perceived discounts, multiple product levels, price anchoring, and other. Entrepreneurism / Monetization economics, human behaviour, pricing. .

Guide 69

Guide Startup Venture Capital Entrepreneur 69

TechCrunch LA

APRIL 27, 2021

Rowe Price Associates Inc. Newton said his vertical SaaS company helps legal professionals be more productive, grow their firms and “make legal services more accessible.” In 2018, Clio made its first acquisition with its buy of Lexicata, a Los Angeles-based legal tech startup. and OMERS Growth Equity.

Platform 244

Platform Equity SaaS Los Angeles 244