Remove Acquisition Remove Resource Remove Sales Remove Technical Review
article thumbnail

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
article thumbnail

6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Bill Gates was the technical genius, but Steve Ballmer, from Procter & Gamble, ran the business side of the equation. Needed help can be your biggest burden.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Entrepreneurs Should Be Respected More Than Loved

Both Sides of the Table

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. The “span of control” for a growing tech startup is probably 6-9 people. You help them prioritize their objectives and review the results. You set direction. Engineering?

article thumbnail

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Sales is simply defined as income from customer purchases of goods and services, minus the cost associated with things like returned or undeliverable merchandise.

Metrics 100
article thumbnail

10 Ways Owners Often Jeopardize Their Business Growth

Startup Professionals Musings

When you are starting a new business, every resource is precious, including time, funding, and people. It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. New businesses often burn excessive resources working on the wrong things, or doing things the wrong way.

article thumbnail

For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

Also, investors from the super-hubs (Silicon Valley, New York, or Boston), probably won’t assume anyone outside their domain has the savvy and resources to make it happen. On the other hand, if you are into solar technologies, there is probably an advantage to being in Arizona or a similar location.

article thumbnail

7 Team Attributes That Can Make Any Idea Come Alive

Startup Professionals Musings

As an angel investor, I’ve learned to believe in this approach, since I have seen great ideas go astray, due to poor execution and I have seen apparently marginal ideas make millions, managed by a savvy entrepreneur. Investors expect to hear annual revenues, average margins, customer acquisition costs and sales pipelines.

Ideas 53