lunch 
socalTECH
DECEMBER 28, 2020
In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. In addition, in this new digital first world, nearly every type of purchase from what's for lunch, to where's the nearest ATM, starts with a 'near me' search on Google, Yelp, or one of the many other discovery networks.
InfoChachkie
FEBRUARY 23, 2018
In speaking with Steve Bermudez, former senior executive at Citrix, I was surprised that he was able to make money on some of his leases, by baking into his agreements the ability for Citrix to share in the upside realized by its landlord upon a sale of the property. Greathouse: Agreed. Brilliant. .
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InfoChachkie
JUNE 13, 2011
Great Meeting Or Just A Good Lunch? In fifteen years of executing and managing sales and business development, I never had a “bad” meeting with a prospect. Cultivate if the prospects proactively discuss potential next steps and/or volunteer to perform tasks that will advance the sales process. Graphight Clarity.
Tech.Co
FEBRUARY 12, 2019
According to a recent CB Insights report , the world’s largest brewer, AB InBev, has made seven acquisitions or investments in the space, and believes “low-alcohol and non-alcoholic business [will] represent 20% of global sales by 2025, up from 8% today.” ” Are Dry Events the Answer?
socalTECH
AUGUST 4, 2011
Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. One of the core pieces of that technology was around marketing and customer acquisition. Because of that, we overinvested in technology.
socalTECH
NOVEMBER 6, 2020
There are lots of transaction costs which occur both on acquisition of customers and on returns, and those costs are real, and must be considered in how we price the products. When you have a big, multi-hundred thousand dollar sales engines like Honda, it's tough to do that, whereas we are smaller, and newer, and innovative.
Both Sides of the Table
DECEMBER 3, 2009
Yesterday I had lunch with a really interesting and capable serial entrepreneur who is raising his A round. When they promise to help you with marketing, sales, distribution, integrated product development, etc. Imagine your investor has to call the CEO of a $20 billion company for approval for your merger or sale. Yeah, I know.
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