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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. Big thank you to Darius Vasefi , of EyeOnJewels for the write up. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - Here’s a summary of our interview.

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In a startup this is a mistake. Just don’t spam people.

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Interview: Lynda Weinman of Lynda.com

InfoChachkie

I would probably enjoy teaching, running a conference, making documentaries, curating a series of lectures, writing a book or a regular blog. 1) I know that one of lynda.com’s current initiatives is corporate-wide training. Our website is the best place to learn more about us. John is a CPA and holds an M.B.A. from the Wharton School.

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Interview: Lynda Weinman of Lynda.com

InfoChachkie

I would probably enjoy teaching, running a conference, making documentaries, curating a series of lectures, writing a book or a regular blog. 1) I know that one of lynda.com’s current initiatives is corporate-wide training. Our website is the best place to learn more about us. John is a CPA and holds an M.B.A. from the Wharton School.

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This Week in Venture Capital – Episode 3

Both Sides of the Table

In writing anything positive about any of the companies I’m not suggesting that it means that I prefer them to any of their competitors. Also, some of the deals I write about I have actually seen as part of their fund raising process. The training becomes “adaptive.&#. 12.5mm in Series C. 2.2mm in Series A.

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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

We spent a lot of time talking about what type of company we wanted to create, how many employees we’d eventually have, whether we would take funding, our lifestyle, and a dozen other things that had nothing to do with writing software. Metrics related to customer acquisition, lifetime value and churn.

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Should Startups Care About Profitability?

Both Sides of the Table

It was a stock option incentive related “expense” but I bet you didn’t know that because in an era where we only read the headlines — they must be a train wreck losing billions. Amazon is continuing to grow at such a rapid pace that of course it should take some of today’s profits and reinvest them in growth (or acquisitions).

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