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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. The problem is simply that consumers now demand to make their own choices, with interactivity and input from friends, about the type of data they receive.

Customer 172
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ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

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Interview with Jimmy Hendricks, Deal Current

socalTECH

We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. In the meantime, Groupon came along, and our media customers started to lose advertising. That tool is being used to drive traffic and acquire emails, which is why it's a part of Deal Current.

Platform 263
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10 Top Rules For Marketing In Today’s Digital World

Startup Professionals Musings

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value. Products are the new services.

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10 Digital Marketing Secrets Set A Brand Experience

Startup Professionals Musings

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value. Mobile is where it’s at.

Marketing 104
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8 Key Disciplines Are Essential To Scale Any Business

Startup Professionals Musings

Here is my summary of the key focus activities of that challenge for every business owner: Manage cash flow daily and plot a plan to profitability. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns. It’s time to really focus on social media, videos, and email.

Metrics 86
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10 Keys To Innovative Branding For A Great Solution

Startup Professionals Musings

Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities. Innovation is key in setting your company apart from the onslaught of promotional media out there today, including email blasts, banner ads on the Internet, and pervasive television spots.