Startup Professionals Musings

MAY 1, 2019

Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns. It’s time to really focus on social media, videos, and email. With that first wave of customers comes a whole set of additional demands on your time and energy. Tight margins may get you in business, but no margin will kill you.

Metrics 86

Metrics Startup Training Customer 86

Startup Professionals Musings

SEPTEMBER 2, 2012

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value. Mobile is where it’s at.

Customer 100

Customer Custom Marketing Demand 100

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. The problem is simply that consumers now demand to make their own choices, with interactivity and input from friends, about the type of data they receive.

Marketing 76

Marketing Social Media Content Media 76

Eric Greenspan

MAY 14, 2013

I will share these great products with the Mommy Bloggers in my network for reviews, sponsored posts, links and advertisements. I will demand and police honest and ethical reviews, whether good or bad. If you are a manufacturer of great products for kids or families, email me: eric at zodiac805 dot com. Win win win.

Technical Review 135

Technical Review Product Services High Tech 135

socalTECH

JUNE 8, 2011

We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. In the meantime, Groupon came along, and our media customers started to lose advertising. That tool is being used to drive traffic and acquire emails, which is why it's a part of Deal Current.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

MARCH 20, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. We Create Demand for California's Technology Companies. Advertisers. Email us at info@socaltech.com. Southern California's high tech news and companies. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Startups Made Simple.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

Berkonomics

JULY 9, 2011

Sometimes, companies do this by creating demand where none existed before, such as for Listerine in the early days with a campaign to eliminate halitosis, the dreaded bad breath that consumers had no name for and did not think of as a need before that most successful advertising campaign. Email readers continue here. ] Why buy MINE?

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Sales Customer Custom Pricing 222

Startup Professionals Musings

JUNE 4, 2011

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value. Mobile is where it’s at.

Marketing 91

Marketing Startup Demand Customer 91

Startup Professionals Musings

FEBRUARY 1, 2019

Innovation is key in setting your company apart from the onslaught of promotional media out there today, including email blasts, banner ads on the Internet, and pervasive television spots. Position your products as delivery for on-demand services. Use personized smart advertising to target your customers.

Social Media 73

Social Media Customer Custom Mobile 73

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Email us at info@socaltech.com. We Create Demand for California's Technology Companies. Advertisers. Tags: socaltech advertising sponsor. Redpoint Ventures (www.redpoint.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

OCTOBER 17, 2017

Nimble's software connects to your email, social accounts, and more, and helps you track your customers, sales prospects, sales pipeline, and much much more. They used Gmail and Gsuite for email and calendar. As business onboard to the cloud for email, they'll eventually move there for servers. That brings us to Microsoft.

Startup 113

Startup Canoga Park Email Google 113

socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? Los Angeles-based Postie (postie.com), backed by Bonfire Ventures and Crosscut Ventures, is applying machine learning and other techniques to direct mail.

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

Tech Zulu Event

DECEMBER 9, 2015

If you’re planning to launch the latest version of a device, for example, make sure you’ve adequately allocated resources to keep up with the demand. 3 Take advantage of email. If you already have an email list, you’re ahead of the game. Take advantage of this by bringing some sentimental value to your advertising.

Social Media 40

Social Media Entrepreneur Resource Tips 40

Both Sides of the Table

SEPTEMBER 17, 2013

You can ask them to come and watch your videos at your owned & operated websites (O&O) where you can make higher margins as well as ask directly for more meaningful customer information such as Facebook connections, Twitter oAuths, email addresses and the like. In the old days this was email addresses.

Company 339

Company Companies Technical Review Content 339

socalTECH

FEBRUARY 15, 2019

There's lots of noise in the on-demand tutoring space, especially connecting people virtually, however, in my experience, it's in the best interest of consumers to get in-person, local tutoring. If you look at the other players, I believe, on-demand tutors will never exist. What is HeyTutor? Here's the reason why.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

InfoChachkie

MARCH 9, 2015

Not surprisingly, we received a litany of hate email from freeloaders admonishing us for taking away their free service. Upsell Logically – Craft a seamless path to charge users after a trial period or in exchange for other benefits, such as removal of advertisements or access to additional features.

Technical Support 100

Technical Support Customer Custom Demand 100

socalTECH

JUNE 23, 2021

Alex Nocifera: We help the enterprise, large brands, working with brands like US Cellular, Panera Bread, Square, Uber, and help them generate demand for their products and services in a local, acute manner. What is Field Day? You get both the B-to-B and B-to-C as a one-two punch. Last question, so what's next for you?

Marketing 113

Marketing Los Angeles Zag Startup 113

Startup Professionals Musings

MAY 2, 2010

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value. Mobile is where it’s at.

Marketing 55

Marketing Startup Demand Customer 55

Tech Zulu Event

JANUARY 26, 2016

For the VPN industry specifically, we will see a lot of new providers as the barrier to entry is extremely low, and demand is high. The data that can be targeted by advertisers is propelling this mobile advertising. In 2014 digital time spent on mobile exceeded that of desktop. While a huge push will come from China and the U.S.

Commerce 40

Commerce Mobile Technical Review Google 40

SoCal CTO

NOVEMBER 11, 2009

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. It has been fun to get to know her again. It launches November 16.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

JUNE 2, 2011

Print advertising is expensive, but social media is free. As your services gain demand, your time becomes more valuable and you can charge more. It's amazing how rare it is for professionals to return phone calls and emails promptly, show up on time, or finish a project for the price quoted. You can keep overhead low.

Startup 92

Startup Capital Blogging Ideas 92

Both Sides of the Table

AUGUST 15, 2010

My partner was in product management at Demand Media. We know that their model works for a certain type of content but we believe we can build higher value sites where we can sell premium advertising and target niche audiences. We set up Formation Media to bring that experience to the Internet. We deliver much higher CPMs”.

Startup 315

Startup Content Conference Media 315

Tech Zulu Event

SEPTEMBER 20, 2010

Most people facing this problem resort to mass text messages, and long, frustrating email chains. Demand Media is a leading online media company that informs, entertains and connects millions of people every day. Organizing even simple events like dinner or drinks is a time consuming and frustrating experience. The Sponsors.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

Both Sides of the Table

MARCH 25, 2016

You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Will a third-party pay (advertisers, data companies)? Any way you slice it acquiring users and/or customers isn’t free. Then you need to understand the economic benefit to the user. It it just more time that they save? Efficiency? Will the user pay?

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

SEPTEMBER 24, 2010

Most people facing this problem resort to mass text messages, and long, frustrating email chains. Demand Media is a leading online media company that informs, entertains and connects millions of people every day. Organizing even simple events like dinner or drinks is a time consuming and frustrating experience. The Sponsors.

Social Media 60

Social Media Technical Review Tech Coast Angels Venture Capital 60

SoCal Delicious

OCTOBER 8, 2012

Last November, the Web-search giant opened a flashy new office in Venice to focus on engineering, sales and advertising; the company will lease close to a quarter-million square feet in the neighborhood by 2014. Entrepreneurs love being around other entrepreneurs, and thats driving demand toward the beach," says Mr. Miller. Commented.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Frank Addante

JUNE 4, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I started dabbling with a few ideas around online advertising, search engines and other random projects. Zondigo, Inc. Startup 3.0:

Startup 40

Startup Venture Capital Email CTO Hire 40

Frank Addante

JUNE 19, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I need to send marketing, e-commerce or e-statements emails to my customers to drive revenue or reduce costs. Zondigo, Inc.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Tech Zulu Event

JANUARY 12, 2010

As a serial entrepreneur and Internet visionary, Richard co-founded Demand Media in May 2006, and currently serves as Chairman and Chief Executive Officer. Through Demand Media, Richard is redefining the next generation of new media companies. . The NutshellMail Update is then sent to your primary email address on your schedule. .

Twiistup 40

Twiistup Riot Games UCLA Media 40

SoCal Delicious

MARCH 1, 2010

1 2 3 next › last » February 2010 login or register to post comments Print Email Newsletters Browse current issue › Subscribe to Fast Company › Digg StumbleUpon Facebook Buzz Up! There's a Nap for That ); ADVERTISEMENT Sponsored Links Harvard Business School HBS prepares you to build success—one decision at a time.

Los Angeles 50

Los Angeles Company Companies Angel 50

Berkonomics

NOVEMBER 27, 2019

Content providers found the same thing when many found that they could charge a subscription fee instead of relying just upon advertising. Email readers, continue here…] So, the conclusion is that most every business can take advantage of continuing, recurring revenues from its customer base. Paying for content.

Outsource Development 156

Outsource Development Software Review Content Netflix 156

Both Sides of the Table

DECEMBER 5, 2010

We had email, instant messaging, group calendars, discussion boards, etc. They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. But AOL brought online services, email, chat and discussion boards to the masses and thus educated a generation that paved the way for others.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Both Sides of the Table

JANUARY 17, 2011

Where do the new entrants like YouTube, Pandora, iTunes, Huffington Post, Boxee, Netflix, Demand Media and other disruptive offerings fit into that equation and how is it changing? Specifically they pointed out that I didn’t cover all of the innovation they had done around the future models of advertising.

Writing 356

Writing Startup Ideas Summary 356

Both Sides of the Table

JULY 10, 2011

Some will cite my investment two years ago in social-media advertising company Ad.ly Our Twitter handle has become our identity, on par with an email address. Shortly after announcing that Twitter wanted to control the clients and would start filling in holes in its offering: Photo sharing, link shortening, advertising, etc.

Platform 307

Platform News Startup Invest 307

Both Sides of the Table

FEBRUARY 12, 2017

Back then there were “email forwards.” This got passed around on email from person to person and became so popular it appeared on the Today Show where Jonah (admittedly not an expert in global factory conditions) appeared with Katie Couric and Nike’s head of global PR and debated sweatshops. I asked Jonah about this. “I

Buzzfeed 210

Buzzfeed Media Content News 210