Remove Advertising Remove Angel Remove Definition Remove SoCalTech
article thumbnail

Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

article thumbnail

Interview with Neal Pecchenino, Boxi: Turning Blank Trunks Into Moving Ads

socalTECH

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Brian Norgard, Namesake

socalTECH

One of the stealthiest Los Angeles startups to emerge in the last few months has been Namesake (www.namesake.com), headed by Brian Norgard and co-founded by Dan Gould. Norgard is a serial entrepreneur, having co-founded NewRoo (acquired by Fox Interactive Media/MySpace) and co-founding Twitter advertising startup Ad.ly.

article thumbnail

Donut Media's Matt Levin On Creating A New Car Enthusiast Brand

socalTECH

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. He's deployed that in the advertising world, and has been involved in making some of the biggest automotive films of all time. It's pretty broad.

Media 177
article thumbnail

What Mattered in 2012: Howard Marks, StartEngine

socalTECH

Howard Marks is co-founder of Activision , and head of Los Angeles-based startup accelerator StartEngine. Definitely Software as a Service (SAAS). Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. Oh man this is going to be big.

article thumbnail

Carving An Internet Niche With FamousBirthdays.com

socalTECH

That one thing, in the case of Los Angeles-based FamousBirthdays.com , is creating an online resource all about--you guessed it--famous birthdays. For example, if more people search for socaltech each month, and more users are liking your site, that''s an easy way for Google to see that a site has value. What''s next for your company?

Google 236
article thumbnail

How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation.

Mobile 224