socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

JANUARY 30, 2009

Santa Monica-based Outcast , a privately held provider of out-of-home advertising networks, said Thursday that the firm is expanding its network to New York. Tags: automobile network fuelcast outcast advertising. The expansion in New York also includes the opening of an office in the state.

Santa Monica 100

Santa Monica Advertising Screening Networking 100

socalTECH

MAY 4, 2011

Norgard is a serial entrepreneur, having co-founded NewRoo (acquired by Fox Interactive Media/MySpace) and co-founding Twitter advertising startup Ad.ly. Dan and I, my co-founder, obviously have social networking and advertising backgrounds. First off, what is Namesake all about? Brian Norgard: Namesake is a conversation community.

Social Network 273

Social Network Startup West Hollywood Ideas 273

socalTECH

MAY 12, 2017

On the flip side of that, we're working with advertisers, reaching young or predominately young, high engaged audiences with their products, through branded content and other strategies, to help those advertisers reach and engage this audience. It's pretty broad. How did you start the company? He was perfect to go into this.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

APRIL 14, 2010

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. That definitely has something to do with it. Lolita Carrico: I think so. Is that the case?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

MAY 14, 2013

For example, if more people search for socaltech each month, and more users are liking your site, that''s an easy way for Google to see that a site has value. We get wired with a payment at the end of the month, and never have to worry about collecting, and don''t have to talk to advertisers. That''s definitely on our roadmap.

Google 236

Google Sites Startup Web 236

socalTECH

DECEMBER 26, 2012

Definitely Software as a Service (SAAS). Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. It is the number one reason why entrepreneurs have to pivot on their ideas and why small businesses fail quickly. Oh man this is going to be big.

Southern California 168

Southern California High Tech SaaS Social Media 168

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. Broadcast, by definition, is broader than search. What I mean by that, is that an advertisers who gets on air is the one who pays the highest CPM, regardless of who they are.

Google 124

Google Advertising Media Startup 124

socalTECH

APRIL 14, 2011

I don't know if it's because of luck or independence, or just the vertical we were in or the combination of all three, we realized early on that Wall Street's definition of real time was different from Twitter's definition. Advertising is one of our revenue streams right now, but not our core focus. Thanks, and good luck!

Ideas 248

Ideas Web Startup Content 248

socalTECH

MARCH 21, 2013

Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. With app marketing, instead of an advertisement, we're showing and application ad to mobile users.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

OCTOBER 12, 2020

We're startng with advertising, but we want to do a really good job and not have things look like NASCAR. We think we can do the job with limited advertising and sponsored advertising, with a little bit of programmatic ads. Talking specifically about Bingie, in terms of COVID, it has been a challenge inside the company, too.

Startup 113

Startup Netflix Ideas Content 113

socalTECH

FEBRUARY 17, 2011

It's definitely a different level of scale. You've got lots of contact with local advertisers -- how aware are they of the whole daily deals phenomenon, and where do you see this market being now? We have vast experience in sourcing merchants, and are probably the leading source of SMB dollars for search and display.

ReachLocal 249

ReachLocal Woodland Hills Acquisition Advertising 249

socalTECH

JANUARY 18, 2019

It turned out, that was definitely the case, and that's how the company was created. We haven't done any paid marketing or advertising, but more and more companies are finding us, and our business has started developing. We started doing residential installations, and then commercial installations.

Startup 243

Startup Customer Custom Entrepreneur 243

socalTECH

JULY 20, 2011

However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. There was an opportunity to capture htose advertiser dollars, and do it by serving up a product that was compelling to both advertisers and consumers. That was back in 2000/2001.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

OCTOBER 31, 2012

We can point the customer directly in that GPS all the way to a retail location or advertisers. Eli Portnoy: We were definitely not looking at acquisition opportunities. Because we are able to reach the right person, we can help get them that last mile to the retailer's store. Were you looking at acquisition, or did it just come up?

Startup 225

Startup Acquisition Doc Ideas 225

socalTECH

MAY 16, 2012

It's been a self funded project, and we haven't raiesd any money yet, and haven't done any advertising. We're not the first to develop a concept like this, but together with both of our skills we thought we could build something that was a little better and easier to use, and is definitely more efficient that what else is out there.

Education 201

Education Sites Startup News 201

socalTECH

JANUARY 3, 2014

The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. We hope the advertising will be much more considerate of users, helping them on their mission, and so that it can help you achieve something, consumer or acquire something, or watch something.

Entertainment 206

Entertainment Startup Southern California Netflix 206

socalTECH

FEBRUARY 7, 2012

We're definitely Los Angeles natives, but we got the opportunity to do TechStars. Alex Benzer: I was a computer kid in high school, though I thought I'd go into advertising. Alex Benzer: We're definitely looking at taking money later this year. After TechStars, how did you end up in LA?

Startup 242

Startup CTO Coach Blogging Social Media 242

socalTECH

MARCH 16, 2015

We''re definitely moving towards that. We''re definitely getting there, where YouTubers can have the ability to work as freelancers and create their own content, and not have to go through an agency. marketing advertisement youtubers hollywood content youtube startup interview famebit' The sky''s the limit. READ MORE>>.

Content 100

Content Platform Startup Marketing 100

socalTECH

AUGUST 11, 2011

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qualcomm Ventures, and others. Eli Portnoy: Yes, we definitely will be opening in LA.

Startup 177

Startup Mobile Culver City Los Angeles 177

socalTECH

MAY 16, 2012

It's been a self funded project, and we haven't raiesd any money yet, and haven't done any advertising. We're not the first to develop a concept like this, but together with both of our skills we thought we could build something that was a little better and easier to use, and is definitely more efficient that what else is out there.

Education 171

Education Sites Startup News 171

socalTECH

NOVEMBER 17, 2011

Sara Bordo: I started working on the brand side at Estee Lauder in New York, and DDB in Chicago doing advertising. My strengths and experiences, and of my team, is definitely one of technology people with a content anchor. We also are dong the Twilight premiere from LA. What's your background, and how did you start this?

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

JUNE 30, 2011

It is bad, and it definitely impacts the business. It might be that we'll be able to enter into CPC relationships with some of those advertisers, in which case the law will not apply. This is how we make the majority of our revenue--from the affiliate model. We've received around eight so far, and expect more to come.

CPC 279

CPC Santa Monica Southern California Sales 279

socalTECH

NOVEMBER 4, 2008

Eric Bjorndahl: We're primarily advertising driven, and we also do hotel and flight bookings on the site. Eric Bjorndahl: We've definitely seen a slowdown in display advertising. So, on the travel booking side we haven't noticed any change in bookings, though we've definitely seen a slowdown in advertising.

Startup 100

Startup Sites Social Network Web 100

socalTECH

JANUARY 18, 2019

It turned out, that was definitely the case, and that's how the company was created. We haven't done any paid marketing or advertising, but more and more companies are finding us, and our business has started developing. We started doing residential installations, and then commercial installations.

Startup 133

Startup Customer Custom News 133

socalTECH

NOVEMBER 14, 2019

Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google. We found, in a year and a half developing the product in early alpha, that we were definitely ahead of anybody else in the industry.

Startup 113

Startup Platform Commerce San Diego 113

socalTECH

FEBRUARY 10, 2011

This presents an opportunity for people, businesses, and brands who have products in the real world and in retail storefronts, packaging, and advertisements, allowing people to get additional information from what they are already seeing out there. Adoption and awareness of QR codes is good for consumers, and good for advertisers.

Startup 233

Startup Tips Web Platform 233

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. FatTail is solving the problem of buying and selling advertising, one I've seen as a challenge as long as I've been in the media business, which is twenty two years.

Advertising 100

Advertising Media Startup Woodland Hills 100

socalTECH

DECEMBER 21, 2012

We're definitely one of the larger players in the market, but we're still completely independent. Everything we produce is free to play, and there's also an advertising component. We have some of the biggest and most popular games on iTunes and Facebook, and really pride ourselves on having games across all platforms.

Platform 147

Platform Mobile Startup Develop 147

socalTECH

MAY 4, 2016

Brian Tan: We make our money on advertising. That said, Airbnb properties are definitely a big part of it. How do you make money in all of this? There's a non-intrusive, banner ad on the site. Plus, if you choose to book through our site, we use a third party processor, Stripe, and they charge 3.9

Beverly Hills 100

Beverly Hills Startup Sites Los Angeles 100

socalTECH

OCTOBER 15, 2015

Clinton Foy: That depends on your definition of big. What would be interesting, is when the non-endemic sponsors and brands start to get into advertising and positioning in e-sports, such as the Toyotas, the Hyundais, the Allstates and State Farms, the McDonalds. That's what's exciting about this. It's not quite as big as the NFL.

Riot Games 100

Riot Games Southern California Invest Mobile 100

socalTECH

JUNE 1, 2011

We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. We're definitely looking for business development and marketing people, and we really could use a strong Java developer who is interested in linked data and the semantic web, and who is a good coder overall.

Startup 195

Startup Platform Sites Java 195

socalTECH

APRIL 15, 2016

Brett Bernstein: Yes, Facebook will be out shortly after this, and although we don't want to give away too much, we definitely have a roadmap. The more valuable that individual, the higher discount that retailer can offer to influencers in that space. Any plans to expand this to other social networks? Finally, What's next?

Social Media 100

Social Media Social Network Examples Startup 100

socalTECH

AUGUST 10, 2009

Babette Pepaj: Yes, it's definitely very driven by social networking. We're making money from our advertising, and doing really well. Similiar to the kitchen--you come into the kitchen, you're hungry for food, but you're really hungry for friends, family, and conversation. So very much a social network involved?

Social Network 174

Social Network Startup Sites Networking 174

socalTECH

SEPTEMBER 8, 2009

I was the senior guy there, and I ran the registry/gift services, national sales and advertising, and travel services. Lee Essner: It is definitively lead gen, and I said traditional lead gen, but it's really more an affiliate relationship to me. How did the company come about? Talk about how your lead generation works?

Content 150

Content Services Resource Sample 150

socalTECH

OCTOBER 2, 2015

I am definitely not as organized as my b rother. After that, we are going to begin advertising, both digitally and in person, and work on our Android app. Mitch Kahan: Working with family is always fun. I think that is because we both have very different strengths. He kind of has to stay on top of me to do tasks. That's close to done.

Mobile 100

Mobile Startup Ideas Sites 100

socalTECH

JUNE 15, 2011

What we really did, is we took ideas that have been floating around for years, innovated, but definitely took ideas that have been around and made them better, made them easier, provided better distribution, and a better quality product. They haven't had the board and advisors we have. That's more or less the key.

Entertainment 159

Entertainment Startup Class Santa Barbara 159