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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?

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Matt Knox and Joey Lane, Bingie

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We chatted with Matt and Joey on what they're up to. How did you come up with the idea for the company? Matt Knox: The idea came up, because most people have their own method of figuring out what they want to watch next. I started protyping an idea of how to do this, across all platforms.

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Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

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Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

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Interview With Caradoc Ehrenhalt, EV Safe Charging

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To better understand exactly where EV technology is today, we caught up with Caradoc Ehrenhalt , the CEO and founder of a Los Angeles startup, EV Safe Charge (www.evsafecharge.com), to chat a bit about his view of where EV charging technology today. Caradoc Ehrenhalt: EV Safe started when I got an electric vehicle, for the environment.

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Interview with Neal Pecchenino, Boxi: Turning Blank Trunks Into Moving Ads

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Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? We spoke with Neal about the startup. Neal Pecchenino: We are the largest truck advertising company in the country. What is Boxi?

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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

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William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

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How Laudville Is Bringing Your Entertainment Life Together

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One new, Los Angeles startup-- Laudville (www.laudville.com)--recently launched its service to try to tackle that huge task, of bringing your content together. Phoebe Scott: I started Laudville, because I consume a lot of entertainment of all kinds. So, I started working on it. What is Laudville? What is Laudville?