socalTECH

JANUARY 30, 2009

Santa Monica-based Outcast , a privately held provider of out-of-home advertising networks, said Thursday that the firm is expanding its network to New York. Outcast said its Fuelcast Network--an ad network which goes to gas stations--will expand to New York, bringing its number of locations to more than 900.

Santa Monica 100

Santa Monica Advertising Screening Networking 100

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

MAY 4, 2011

Norgard is a serial entrepreneur, having co-founded NewRoo (acquired by Fox Interactive Media/MySpace) and co-founding Twitter advertising startup Ad.ly. Dan and I, my co-founder, obviously have social networking and advertising backgrounds. And, it is a social network. A social network without people is an oxymoron.

Social Network 273

Social Network Startup West Hollywood Ideas 273

socalTECH

MARCH 21, 2013

Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. To give you some numbers, we now have a network of 230 million unique visitors per month, and over 20 percent of that is mobile. With app marketing, instead of an advertisement, we're showing and application ad to mobile users.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

FEBRUARY 17, 2011

We're going to local merchants, getting deals, and building the DealOn network. Publishers will be able to display those deals, and we're building a publisher network which will enable lots of publishers, big and small, to enter the deal space. It's definitely a different level of scale. It's a sourcing syndication strategy.

ReachLocal 249

ReachLocal Woodland Hills Acquisition Advertising 249

socalTECH

MAY 14, 2013

For example, if more people search for socaltech each month, and more users are liking your site, that''s an easy way for Google to see that a site has value. We work with Google to help monetize our traffic, and we''re also working with a variety of other networks. That''s definitely on our roadmap. Our revenue is solid.

Google 236

Google Sites Startup Web 236

socalTECH

DECEMBER 26, 2012

We were also about to build a really solid mentor network in a short period of time, pulling in about 250 CEO's and CTOs, from all backgrounds and locations. Definitely Software as a Service (SAAS). Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising.

Southern California 168

Southern California High Tech SaaS Social Media 168

socalTECH

APRIL 14, 2011

I don't know if it's because of luck or independence, or just the vertical we were in or the combination of all three, we realized early on that Wall Street's definition of real time was different from Twitter's definition. We've just added a layer on top of all the social networks particular to finance. Thanks, and good luck!

Ideas 248

Ideas Web Startup Content 248

socalTECH

MARCH 16, 2015

Los Angeles-based FameBit (www.famebit.com) has developed a new platform which lets any content creator connect with brands, without the need for an agency or MCN, to help them grow their content and network. The other 90 percent of their creators really were like counters for their network. We''re definitely moving towards that.

Content 100

Content Platform Startup Marketing 100

socalTECH

JULY 20, 2011

However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. There was an opportunity to capture htose advertiser dollars, and do it by serving up a product that was compelling to both advertisers and consumers. That was back in 2000/2001.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

AUGUST 10, 2009

Our interview this morning is with Babette Pepaj , CEO and founder of BakeSpace (www.bakespace.com), a local Los Angeles startup focused on social networking around food. Babette Pepaj: BakeSpace is a food social network and recipe swap. So very much a social network involved? What is BakeSpace? I scratched my own itch.

Social Network 174

Social Network Startup Sites Networking 174

socalTECH

FEBRUARY 7, 2012

We're definitely Los Angeles natives, but we got the opportunity to do TechStars. The third thing, is it has given us an access to a great network of investors, not just in Boulder, but in California too. Alex Benzer: I was a computer kid in high school, though I thought I'd go into advertising.

Startup 242

Startup CTO Coach Blogging Social Media 242

socalTECH

NOVEMBER 4, 2008

Eric Bjorndahl: At the highest level, we're a social networking web site for travelers. How we differentiate from other social networks that are more general, is that we offer lots of features specific to travelers. Eric Bjorndahl: We're primarily advertising driven, and we also do hotel and flight bookings on the site.

Startup 100

Startup Sites Social Network Web 100

socalTECH

AUGUST 11, 2011

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qualcomm Ventures, and others. Eli Portnoy: Yes, we definitely will be opening in LA.

Startup 177

Startup Mobile Culver City Los Angeles 177

socalTECH

APRIL 15, 2016

To get a discount, we ask customers to share information on the brand on Twitter and in the future, other social networks, and that discount is based on how influential they are for that brand. Any plans to expand this to other social networks? Finally, What's next?

Social Media 100

Social Media Social Network Examples Startup 100

socalTECH

JUNE 1, 2011

Right now, we are running targeted ads using ad networks or whatnot. We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. Clark Benson: There is the initial business model, and then there is also what we grow into as we scale.

Startup 195

Startup Platform Sites Java 195

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. FatTail is solving the problem of buying and selling advertising, one I've seen as a challenge as long as I've been in the media business, which is twenty two years.

Advertising 100

Advertising Media Startup Woodland Hills 100

socalTECH

DECEMBER 19, 2011

Obviously, we're featuring kids and creating content on our web show from kids, but we're definitely more and more looking at crowdsourcing with Zui.com, giving real kids the ability to add real content for other kids. We've been curators or uber-curators, but now we're letting kids get more involved in that curation.

Content 165

Content Startup Web Technical Review 165