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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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No Doubt About It: You Need Video Ads for Your Company

Tech.Co

In that light, video advertisements are actually widely considered to be one of the most valuable digital marketing strategies that you can use to engage with that demographic. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 107
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9 Business Model Components For New Business Funding

Startup Professionals Musings

As a former angel investor, I look for this level of alignment and understanding in every funding presentation I hear. Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Value propositions.

Funding 133
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Interview with Neal Pecchenino, Boxi: Turning Blank Trunks Into Moving Ads

socalTECH

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

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7 Considerations For Setting Your Bottom Line Balance

Startup Professionals Musings

In the interest of helping first-time entrepreneurs, as well as existing business executives, keep their sanity as well as their focus, I offer the following pragmatic suggestions for dealing with the triple bottom line requirements: Sort out your personal definition of success first. Even informal results can be your best advertising.

Startup 110
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Donut Media's Matt Levin On Creating A New Car Enthusiast Brand

socalTECH

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. He's deployed that in the advertising world, and has been involved in making some of the biggest automotive films of all time. It's pretty broad.

Media 177
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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

Howard Marks is co-founder of Activision , and head of Los Angeles-based startup accelerator StartEngine. Definitely Software as a Service (SAAS). Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. Oh man this is going to be big.