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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

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Dollar Shave's TV Push Powered By Convertro

socalTECH

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may have lost some signal into the platform. It only happens when the margins get tight.

Commerce 211
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Interview with Clark Landry, GraphEffect

socalTECH

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. from a group of VCs and angels.

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Squabbler Launches New Features To Power Video Engagement

Tech Zulu Event

Squabbler, a video engagement platform for web and mobile publishers has launched new features and the next generation of its video engagement platform in a move that will power engagement for sports, entertainment and news publishers a like. The firm’s latest launch places management of the platform into the hands of publishers.

Metrics 79
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New software lets marketers better leverage social media influencers

StartUp Beat

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. That’s where influencer marketing agencies come in – they find and package talent from social video platforms such as Youtube, Facebook, Instagram, and Twitter.

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Interview with Wes Nichols, MarketShare

socalTECH

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. We now have teams in our headquarters in Los Angeles, and offices in San Francisco, New York, London, Tokyo, and Bangalore.