socalTECH

MARCH 6, 2018

Los Angeles-based Triton Digital , which provides digital audio streaming and advertising services to radio and other broadcasters, said it has renewed and expanded a relationship it has with Beasley Media Group, an owner of 63 radio stations. Financial details of the win were not announced. READ MORE>>.

Metrics 100

Metrics Media Advertising Los Angeles 100

socalTECH

MARCH 18, 2016

Los Angeles-based b> Ace Metrix , which provides measurement tools for video advertising, says that its analysis shows that heavy anti-Donald Trump TV ads are actually very effective at swaying Independent voters away from Donald Trump. Ace Metrix said it specifically measured the effectiveness of 24 anti-Trump ads since January.

Advertising 100

Advertising Metrics Tool Los Angeles 100

Startup Professionals Musings

AUGUST 25, 2023

Based on my own experience as a mentor and angel investor, I find that as many as ninety percent of startups fail in the first five years, despite their best efforts. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena.

Social Media 98

Social Media Metrics Media Tool 98

socalTECH

MARCH 5, 2012

Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. Financial terms of the buy were not disclosed. funding round in November.

GRP Partners 154

GRP Partners Metrics Advertising Mobile 154

socalTECH

AUGUST 3, 2011

Los Angeles-based SocialVibe , the online advertising firm run by Jay Samit, said today that it has launched a new, political advertising solution ahead of the 2012 elections.

Product 157

Product Redpoint Social Network Advertising 157

socalTECH

JUNE 25, 2013

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. from a group of VCs and angels.

Advertising 198

Advertising Startup Santa Monica Social Network 198

Tech Zulu Event

NOVEMBER 28, 2011

To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. Noah has what I believe he called “Thank You metrics”. Now, almost 2 years later, they were right and I was wrong to be so stuck on my ghetto fabulous DIY MBA attempts.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

APRIL 27, 2022

How does any entrepreneur define the right balance, and then measure their performance against real metrics? As an angel investor, I see too many business proposals that are heavy on sustainability, but light on financial realities. Even informal results can be your best advertising.

Startup 110

Startup Entrepreneur Capital Examples 110

socalTECH

MAY 29, 2012

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm, which is headquartered in Mountain View, also has operations in El SEgundo, and was founded in Los Angeles.

El Segundo 133

El Segundo Palomar Advertising Los Angeles 133

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. The objects we are focused on are out-of-home advertising. In that market, there are literally no ROI metrics.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Both Sides of the Table

JUNE 12, 2010

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Launched in 2007 in Los Angeles by Adam Bernhard and Konstantin Glasmacher. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

Advertising 63

Advertising Content Social Media Satisfaction 63

StartUp Beat

NOVEMBER 14, 2017

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. Influencers don’t always post what they agreed to, and many campaigns fall short of expectations due to a lack of actionable, metric-driven insights.

Social Media 40

Social Media Software Review Media Marketing 40

TechCrunch LA

SEPTEMBER 7, 2021

But then Facebook became a more crowded platform, and the same happened with Google: more advertisers, higher CPM and a more competitive environment. And we’re using both our data science team and our creative team to build out and optimize on the front end around these quick metrics to get things moving.

Commerce 211

Commerce Content Marketing Startup 211

Tech Zulu Event

JULY 26, 2013

Founded during 2012 in Los Angeles (and Amplify alum), Squabbler believes the web can serve as the perfect platform for staging and settling debate. Watch video metrics, track performance. Stage and settle debate.

Metrics 79

Metrics Platform Content Web 79

Startup Professionals Musings

JULY 28, 2019

How does any entrepreneur define the right balance, and then measure their performance against real metrics? As an angel investor, I see too many business proposals that are heavy on sustainability, but light on financial realities. Even informal results can be your best advertising.

Startup 93

Startup Entrepreneur Capital Examples 93

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Our Ace Scores are an overall score of advertising creative effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. We now have teams in our headquarters in Los Angeles, and offices in San Francisco, New York, London, Tokyo, and Bangalore.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Sometrics is venture backed by The Mail Room Fund, a Los Angeles-based early stage fund backed by Accel, Venrock, and the William Morris Agency.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. A lot of what we've been looking at are the metrics. You're known as quite the angel investor here in companies (ie.

Media 153

Media Mobile Startup Acquisition 153

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Sometrics is venture backed by The Mail Room Fund, a Los Angeles-based early stage fund backed by Accel, Venrock, and the William Morris Agency.

Social Media 100

Social Media Advertising Social Network Userplane 100

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. I know I do.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

NOVEMBER 28, 2014

How does any entrepreneur define the right balance, and then measure their performance against real metrics? As an Angel investor, I see too many business proposals that are heavy on sustainability, but light on financial realities. Even informal results can be your best advertising.

Startup 104

Startup Entrepreneur Examples Satisfaction 104

Startup Professionals Musings

AUGUST 9, 2017

How does any entrepreneur define the right balance, and then measure their performance against real metrics? As an angel investor, I see too many business proposals that are heavy on sustainability, but light on financial realities. Even informal results can be your best advertising.

Tips 55

Tips Startup Entrepreneur Examples 55

Startup Professionals Musings

JULY 13, 2013

How does any entrepreneur define the right balance, and then measure their performance against real metrics? As an Angel investor, I see too many business proposals that are heavy on sustainability, but light on financial realities. Even informal results can be your best advertising.

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98

socalTECH

NOVEMBER 12, 2008

Matthew Graczyk is founder of angel-backed Zubican (www.zubican.com)--saw a problem, which was the difficulty of finding suppliers for products for businesses--and decided to solve the problem, with a site specifically targeted at helping B2B buyers and sellers connect. So, the core revenue model is online advertising.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Financial forecast and metrics.

Competition 113

Competition Metrics Startup Invest 113

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

socalTECH

JUNE 1, 2011

We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. Our traffic metrics have been growing, and we're now up to over 2 million monthly uniques, and 7 million monthly page views. Although I've been in Los Angeles, my last company was actually based in Chicago.

Startup 195

Startup Platform Sites Java 195

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Financial forecast and metrics.

Competition 116

Competition Metrics Startup Sales 116

socalTECH

APRIL 15, 2016

Los Angeles-based Gatsby (www.thinkgatsby.com) has come up with a way to combine both ways to promote social sharing, as well as reduce shopping cart abandonment, via discounts which change depending on your social influence and sharing activity. The number one metric we are targeting with Gatsby, is the pre-conversion and abandonment rate.

Social Media 100

Social Media Social Network Examples Startup 100

socalTECH

OCTOBER 15, 2015

To get some insight into the growing world and business of e-sports, we caught up with Clinton Foy , a local venture capital investor at Crosscut Ventures in Los Angeles. Medium and long term, I am excited to see how this involves into a true sport, bigger on every scale and metric than the NBA or NFL. That's what really excites me.

Riot Games 100

Riot Games Southern California Invest Mobile 100

Both Sides of the Table

NOVEMBER 14, 2017

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. And whereas we built a fantastic brand in our core market, launching in new markets meant starting from scratch.

Startup 286

Startup Technical Review Customer Custom 286

socalTECH

JANUARY 30, 2017

Los Angeles-based exactly.me (www.exactly.me) is hoping to change that, with an app that connects you with other like minded individuals, based on your reaction to photos. While the company has raised money, they haven't taken any venture capital�it's all been from angels and other institutions.

Startup 100

Startup Social Network Southern California Mobile 100

SoCal CTO

NOVEMBER 10, 2009

and also to local advertisements. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. And how can an early stage company think about social media relative to important startup metrics (see [link] )? Who are some of your go to people in Los Angeles?

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many people seem to use the social network advertising model for revenue, but forget it requires at least 100M users and $50M investment. Financial forecast and metrics.

Invest 74

Invest Tips Competition Metrics 74