Startup Professionals Musings

MAY 1, 2021

Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Both are networks. Incorporate, register your domain name, trademarks, and copyrights, then patent if possible. Marketing is top priority.

Startup 160

Startup Patents Competition Social Network 160

Startup Professionals Musings

DECEMBER 3, 2021

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

JANUARY 15, 2022

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Attracting key stakeholders requires sensitivity.

Social Media 126

Social Media Media Startup Platform 126

Tech Zulu Event

SEPTEMBER 23, 2010

PT as they kick off the new weekly tech law show "TechZulu Law" with a discussion with IP attorney Denise Grayson, who portrays the attorney of Eduardo Saverin in the film about the early days of Facebook, "The Social Network.". In "The Social Network" Denise portrays Gretchen, the attorney of Facebook co-founder Eduardo Saverin.

IP 81

IP Social Network Technical Review Networking 81

Startup Professionals Musings

DECEMBER 8, 2021

Engaging in social media and blogging on a regular basis is a low-cost way to achieve visibility, and become the “go-to” person for that topic and the voice that people trust in your industry. Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty.

Social Media 142

Social Media Media Platform Custom 142

SoCal CTO

MARCH 18, 2010

More Visible Networking? Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. Vince: On the consulting side we are working with a unique social network, a new television network and some original video content businesses. I run a lot.

Startup 225

Startup Los Angeles Social Network Twiistup 225

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

Social Media 82

Social Media Entertainment Media Tool 82

socalTECH

OCTOBER 23, 2008

Shopit develops software which can be embedded in social networking profiles, blog pages, and on other web pages for selling products. The firm said the new funding will go to speed the development of its services, and towards hiring in advertising, sales, and technology in its Los Angeles headquarters. READ MORE>>

Social Network 113

Social Network Blogging Los Angeles Advertising 113

Startup Professionals Musings

FEBRUARY 20, 2019

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). And so it goes with social networking.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media 288

Media Advertising Screening Content 288

socalTECH

DECEMBER 16, 2009

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't.

Advertising 189

Advertising Content Startup Social Network 189

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Understand the basic tools – the social media trinity. Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

Both Sides of the Table

AUGUST 23, 2010

Take AVC.com, the blog by Fred Wilson. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand. I picked questions that I had already covered in depth on my blog and answered them in shorter form.

Blogging 301

Blogging SEO Startup Writing 301

socalTECH

MAY 4, 2011

Norgard is a serial entrepreneur, having co-founded NewRoo (acquired by Fox Interactive Media/MySpace) and co-founding Twitter advertising startup Ad.ly. We started with the initial idea of building vertical, B-to-B social environments, and soon figured out that was a terrible idea. And, it is a social network.

Social Network 273

Social Network Startup West Hollywood Ideas 273

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. And I'm looking forward to more interaction now that she's blogging. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. Having fun again.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

APRIL 3, 2011

That’s the reason every good parent should be coaching their child from birth to avoid posting all the naughty things on social networks that can come back to haunt them later. To illustrate the point, here is a true story posted by Seth Godin a while back: “A friend advertised on Craigslist for a housekeeper.

Google 102

Google Social Network Networking Coach 102

Startup Professionals Musings

MARCH 2, 2019

Engaging in social media and blogging on a regular basis is a low-cost way to achieve visibility, and become the “go-to” person for that topic and the voice that people trust in your industry. Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty.

Social Media 98

Social Media Platform Media Custom 98

Startup Professionals Musings

APRIL 13, 2019

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Attracting key stakeholders requires sensitivity.

Social Media 79

Social Media Media Invest Platform 79

Both Sides of the Table

DECEMBER 19, 2011

Fred Wilson recently posted a great video on his blog with the CEO of Forrester Research, George Colony. The top line is available storage (S), the middle line represents processing power (following Moore’s law) or (P) and the bottom line is the Network (N). This blog post lays out my case. Social networking is peaking.

Web 355

Web HTML Mobile Social Network 355

Both Sides of the Table

JUNE 28, 2010

This includes seed funding Automattic (who produce WordPress, the blog I use for this website) and investing in formspring.me, stickybits, Thing Labs (producer of Brizzly), KissMetrics and many others including Quantcast. Example of publishers include: moviefone, Fandango, Jingle, SayNow, and voice blogs. Read more: TechCrunch.

Venture Capital 230

Venture Capital Blogging Startup Fandango 230

InfoChachkie

MARCH 8, 2011

As highlighted in the movie The Social Network , the Winklevoss brothers are embroiled in a protracted lawsuit with Mark Zuckerberg, Founder of Facebook. They claim that Mr. Zuckerberg “stole” their idea of creating a social network for the Harvard student community. free weekly Infochachkie articles!

Writing 150

Writing Social Network Ideas Entrepreneur 150

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Now, thanks to social media, you don't have to outspend. Through advertising or direct sales, these sites harvest intent. You could just outspend. You could use brute force to get the word out.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

FEBRUARY 18, 2017

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

socalTECH

APRIL 14, 2011

I ended up passing on the Twitter investment, but I put out a blog post at the time--I was working for CBS--asking if someone would want to build it, and a kid named Soren MacBeth emailed me back saying he'd build it, which started the idea of StockTwits. We've just added a layer on top of all the social networks particular to finance.

Ideas 248

Ideas Web Startup Content 248

Startup Professionals Musings

JULY 22, 2012

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

MARCH 8, 2017

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Attract key stakeholders with sensitivity.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

APRIL 9, 2017

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Attracting key stakeholders requires sensitivity.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

MAY 18, 2013

Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Both are networks. Incorporate, register your domain name, trademarks, and copyrights, then patent if possible. Marketing is top priority.

Startup 100

Startup Patents Competition Social Network 100

Startup Professionals Musings

APRIL 29, 2012

Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Both are networks. Incorporate, register your domain name, trademarks, and copyrights, then patent if possible. Marketing is top priority.

Entrepreneur 102

Entrepreneur Patents Startup Ideas 102

Tech Zulu Event

JULY 15, 2013

Industry-specific networking site Kaleio , has partnered with Indeed.com to include both national and international job listings within the Kaleio Marketplace in a move that is expected to make it a one-stop professional networking and business tool for students and the non-executive workforce. Mashable, and several others.

Yahoo 100

Yahoo Platform Social Network Tool 100

Startup Professionals Musings

OCTOBER 30, 2010

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Social networks.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

InfoChachkie

JANUARY 24, 2011

With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs? Hmmm, I actually don’t read other entrepreneurial books or blogs – except infoChachkie of course [Editor’s Note: Kevin is clearly full of it here!]. To be honest, I was getting really frustrated by all this talk of ‘social.’

Blogging 219

Blogging Entrepreneur Software Review Course 219

Tech Zulu Event

NOVEMBER 23, 2011

The inverted logic loop of Klout works like this, “If you use a social network and connect to the right people, and they reshare what you share, and so on, we’ll give you a biscuit.” That means all you have to do is go buck-wild and crazy on top of the social network mechanical bull to make ends meet!

Social Network 106

Social Network Metrics Technical Review Sites 106