Startup Professionals Musings
MAY 26, 2023
The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Solution may require new category development time. This may require you selling exclusivity, doing channel development, or alliances with new partners. Incent these early.
Startup Professionals Musings
DECEMBER 29, 2021
Thus I recommend that every new business owner needs to really develop and execute a strategy for getting noticed in the marketplace, no matter how unique and impactful they see their solution. Here are some suggestions for winning strategies that I see in use today: Enlist experts and influencers to make your case.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InfoChachkie
JULY 14, 2011
Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.
Tech Zulu Event
AUGUST 15, 2011
Matthew’s passion is partnering with brands to help build community, optimize operations, and develop a strong digital strategy. Garth Holsinger, VP of Global Sales and Business Development, Klout. Garth will speak about successes in partner development, using case studies from his experience at Klout.
socalTECH
DECEMBER 1, 2009
During this high-level event, Top Brand Marketers, Agency Executives, Publishers, and App Developers will come together to discuss and explore how brands can harness the power of the billion dollar app boom. Nowhere else can you find the top app experts converging with the biggest names in advertising and marketing.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.
Tech Zulu Event
MARCH 7, 2010
Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. But does every brand need an app?
Expert insights. Personalized for you.
141 
Let's personalize your content