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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. The case study: the best way to reach your target.

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A good case study is worth many paid ads.

Berkonomics

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. That story can be in print or in multimedia form. The only named solution will have been yours.

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Blockchain and Advertising: State of the Industry

SoCal Tech Calendar

Tuesday, July 23, 2019 -- Blockchain and Advertising: State of the Industry. It's been a few years since the initial fan-fare around blockchain for advertising and marketing-based solutions. And what about Facebook jumping into the crypto mix? See [link] (more)

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Mobile LAVA: Mobile Local Media Opportunities and Challenges

SoCal Tech Calendar

Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media. See [link] (more)

LAVA 100
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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts. These fears need to be offset by early success stories, educational case studies, or advice on ways to reduce risk. Incent these early.

Product 141
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6 Ways To Make Your Solution Stand Out Above The Rest

Startup Professionals Musings

For example, when Children's Place was looking for brand awareness for their solution, Kidpik, they found the best way to reach the target audience of young girls was by enlisting a small army of pintsize social-media stars, rather than conventional advertising. Case studies, supporting videos, and giveaways still work well in this regard.

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7 Keys To Making Many Millions In A Business You Love

Startup Professionals Musings

Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Even more valuable are success case studies and testimonials. Define a business that is scalable.