Advertising Class Competition Pricing 
Berkonomics
AUGUST 2, 2018
There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.
Startup Professionals Musings
SEPTEMBER 18, 2022
Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.
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Startup Professionals Musings
DECEMBER 14, 2019
Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.
Startup Professionals Musings
AUGUST 20, 2021
One question I often hear from solo entrepreneurs, and she addresses directly, is “How do I set the right price for my services?” The simple answer is to balance supply and demand, but here are some specific considerations that she and I both proclaim as key factors: Use project pricing rather than hourly rates.
Startup Professionals Musings
JULY 29, 2017
One question I often hear from solo entrepreneurs, and she addresses directly, is “How do I set the right price for my services?” The simple answer is to balance supply and demand, but here are some specific considerations that she and I both proclaim as key factors: Use project pricing rather than hourly rates.
Both Sides of the Table
NOVEMBER 14, 2017
Sam’s vision was to build a world-class “reverse logistics” company that could be as ambitious as Amazon has been in delivering goods to our houses. presented pricing challenges when compared to a whole new set of offline competitors we didn’t know well. We built a strong brand in the city and acquired a ton of organic traffic.
Startup Professionals Musings
AUGUST 2, 2015
Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.
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