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Burstly Snags Rovio Exec Responsible For Angry Birds Advertising

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Santa Monica-based mobile app monetization and testing developer Burstly has snagged away an executive from high profile mobile games maker Rovio. According to Burstly, Jarkko Rajamaki has joined the company as its new Vice President of Business Development, a new role at the company. READ MORE>>.

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Mindshare LA Brings the Power of “Play” to Santa Monica

Tech Zulu Event

will be held in Santa Monica April 26 th at the V Lounge. He recently sold his stake in the company to focus more on Mindshare and creating an awesome experiential branding consultancy company. The post Mindshare LA Brings the Power of “Play” to Santa Monica appeared first on TechZulu.

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Tech and Entertainment Have a Home in Silicon Beach

Tech Zulu Event

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s But it was the low-key, creative beach vibe of Venice and Santa Monica that spurred a spate of start-ups to seek offices and homes.

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GumGum Touts Growth In Employees, Clients

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Santa Monica-based GumGum Sports , the developer of computer-vision software used for "sport media valuation", led by Ophir Tanz, said on Wednesday that it has doubled both its number of employees, and number of clients in 2018. The company did not announced how many employees it added, nor how many clients. READ MORE>>.

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March Capital Backs Nifty Games In $3M Funding

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Santa Monica-based venture investor March Capital is one of the lead investors in a new, video game publishing startup called Nifty Games , in a $3M funding round, announced on Tuesday by Nifty Games. He also was founder of Massive In-Game Advertising (acquired by Microsoft in 2006), among other firms.

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MGID: Move to Los Angeles Helped Drive Record Growth

socalTECH

Santa Monica-based MGID , which provides native advertising, says its move from New York to Los Angeles earlier this year helped drive "dramatic growth" at the company. The company also said it benefited from mainstream adoption of native ads. mgid native advertising exchange' MGID said it saw a 21.7

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Tongal Ramps Up Hiring

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Santa Monica-based Tongal , the crowdsourced, marketing and advertising content firm led by Rob Salvatore, has been ramping up hiring, saying today that it has added a significant number of people this month--including three executives to its senior leadership team. READ MORE>>.