socalTECH

DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

socalTECH

JUNE 19, 2017

Venice, California-based Snap , the parent company of Snapchat, and Time Warner announced on Monday that the two are in a $100M deal, where the two will collaborate on both content and advertising. The two also said Time Warner will purchase advertising for HBO, Turner, and Warner Bros. on Snapchat over the next two years.

Content 138

Content Snapchat Venice Advertising 138

socalTECH

JUNE 30, 2020

The company--best known for finding and representing the creators of viral videos--says it is seeing an uptick in interest from TV shows and commercials, as the global pandemic has slowed the entertainment industry to a halt. Jukin Media says it now represented footage from more than 50,000 people. READ MORE>>.

Media 113

Media Advertising Entertainment Los Angeles 113

Tech Zulu Event

JUNE 10, 2014

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s One after another, tech and entertainment companies – and hybrids of the two – have taken root here. commercial real estate market.

Entertainment 108

Entertainment Santa Monica Journal Belkin 108

socalTECH

OCTOBER 18, 2016

Los Angeles-based Internet advertising company Social Reality announced this morning that it has named Kathy Ireland as its new Chief Branding Advisor. According to the firm, Ireland will also help the company link with other executives in the media, entertainment and advertising industries to serve on an Advisory Board.

Advertising 100

Advertising Entertainment Los Angeles Media 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

JULY 8, 2014

MGID , a provider of native advertising services and technology, said Tuesday that it is moving its U.S. headquarters to Los Angeles, to be closer to its sports, entertainment and lifestyle clients. The native advertising company--which helps place native ads on publisher web sites--was previously headquartered in New York.

Los Angeles 153

Los Angeles Angel Advertising Entertainment 153

socalTECH

MARCH 27, 2014

Los Angeles-based entertainment news provider HitFix has launched a new video channel, which will feature both content, news, and advertising, the company said this morning. HitFix said its new HitFix Video channel delivers both original content and highly targeted advertisements, delivering 90 million monthly video streams.

News 147

News Hulu Entertainment Hollywood 147

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned. READ MORE>>.

Advertising 124

Advertising Entertainment Demand Acquisition 124

Tech Zulu Event

APRIL 25, 2011

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Matt McMahon, Fox Digital Entertainment, VP Mobile. Originals is Yahoo!’s

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

socalTECH

MAY 5, 2014

Pasadena-based UberMedia , the provider of mobile advertising technology, announced this morning that it has raised $8M in a funding round. Crawford is a member of the board of Lionsgate Entertainment, and previously was a portfolio manager at Capital Research and Management. READ MORE>>.

Idealab 164

Idealab Advertising Mobile Pasadena 164

socalTECH

JULY 9, 2019

Hello Sunshine is the media company of Reeese Witherspoon. According to Rubicon Project, Harden brings ore than two decades of experience in digital media, entertainment and direct-to-consumer video to its board. Rubicon Project operates an online advertising exchange, and trades publicly on the NYSE as RUBI. READ MORE>>.

Media 113

Media Entertainment Advertising Los Angeles 113

socalTECH

JANUARY 24, 2019

The company did not announced how many employees it added, nor how many clients. GumGum Sports uses its computer vision tools to help sports teams show the effectiveness of exposure to its advertisers, by automatically monitoring games and helping teams quantify how much exposure their sponsors are gaining from their support.

Santa Monica 113

Santa Monica Advertising Entertainment Tool 113

socalTECH

JUNE 22, 2018

Los Angeles-based digital advertising provider H Code Media reports that it has signed a new partnership with Peruvian radio and television broadcast company Radio Programas del Peru (RPP). Financial impact of the win was not announced. H Code media is led by CEO Parker Morse. READ MORE>>.

Media 100

Media News Advertising Entertainment 100

Tech Zulu Event

JUNE 26, 2013

From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. Social networking platforms will continue to innovate, and the strategies companies employ to hang on to their newfound grasp on the general public will adapt with a careful fluidity.

Social Media 82

Social Media Entertainment Media Tool 82

socalTECH

NOVEMBER 27, 2018

The startup--based in San Francisco--says it was founded by videogame industry veterans Jon Middleton and Pete Wanat, and is focused on interactive entertainment and specifically sports videogames. He also was founder of Massive In-Game Advertising (acquired by Microsoft in 2006), among other firms.

Capital 113

Capital Funding Santa Monica Seed Funding 113

socalTECH

DECEMBER 4, 2019

Amazon Web Services (AWS), the cloud computing service of Amazon, has launched anew Los Angeles zone, which will give local customers and companies much faster access to the AWS cloud.

Los Angeles 100

Los Angeles Cloud Computing Angel Artificial Inteligence 100

socalTECH

AUGUST 1, 2013

According to Lotsie, the company''s new reward program lets players cash out those points for gift cards, prizes, special offers, and more. The company said it is already working with game developers Babaroga, First Post Studios, Matty Rich Games, One Spear Entertainment, Sabertooth Interactive, and Social Gaming Network (SGN).

Advertising 153

Advertising Entertainment Content Los Angeles 153

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

FEBRUARY 27, 2013

Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The company also said it has added Dan Feldstein as its Director of Marketing.

Media 164

Media Avalon San Diego Advertising 164

socalTECH

MAY 15, 2013

Newport Beach-based digital advertising firm MediaShift has snagged the former CFO of Clear Channel Media and Entertainment, as its CFO, according to the company. mediashift executive digital advertising network' READ MORE>>.

Media 138

Media Advertising Entertainment Networking 138

socalTECH

FEBRUARY 5, 2015

Santa Monica-based MGID , which provides native advertising, says its move from New York to Los Angeles earlier this year helped drive "dramatic growth" at the company. The company also said it benefited from mainstream adoption of native ads. mgid native advertising exchange' MGID said it saw a 21.7 READ MORE>>.

Los Angeles 100

Los Angeles Help Angel Santa Monica 100

socalTECH

MAY 9, 2012

GumGum , the provider of in-image advertising services which is backed by GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures, has signed a deal with a Canadian firm, in its first deal out of the country, according to the company Wednesday. READ MORE>>.

GRP Partners 170

GRP Partners Advertising Entertainment Capital 170

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. The company said it is on target to do $1M in revenue this year, perhaps more. Greentoe is led by Joe Marrapodi (LBI Entertainment, Intermix) and Andrew Kurland (Deloitte).

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

OCTOBER 13, 2010

According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males. Break operates a network of various websites focused mostly on a younger, male audience and comedy and entertainment. Tags: break hispanic media tuvez male content entertainment video.

Sites 193

Sites Break.com Entertainment Content 193

socalTECH

FEBRUARY 22, 2012

Los Angeles-based SocialVibe , which provides online, social advertising to brands, said today that it has named Todd Tapping as its Chief Executive Officer. Tappin was previously COO and CFO at the company. SocialVibe is venture backed by Norwest Venture Partners, Redpoint Ventures, Jafco Ventures and Pinnacle Ventures.

Redpoint 150

Redpoint Advertising News Entertainment 150

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

Case Study 120

Case Study Study Customer Custom 120

socalTECH

JANUARY 8, 2020

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. That, of course, is what you're selling to your advertisers. It ends up being good for both.

Media 150

Media Report Advertising Content 150

SoCal Tech Calendar

JULY 14, 2010

Tuesday, July 20, 2010 -- How Savvy Companies Leverage Brand, Technology and IP Licensing to Leap Ahead of The Competition. See [link] (more).

IP 100

IP Competition Technology Company 100

Frank Addante

MAY 18, 2016

While storytelling may have been formerly relegated to the entertainment industry, it’s gained a special significance in the tech world. At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. Avoid Jargon: In the advertising industry, for example, jargon is pervasive.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

While storytelling may have been formerly relegated to the entertainment industry, it’s gained a special significance in the tech world. At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. Avoid Jargon: In the advertising industry, for example, jargon is pervasive.

Company 40

Company Companies Advertising Startup 40

socalTECH

DECEMBER 13, 2016

Santa Monica-based Tongal , the crowdsourced, marketing and advertising content firm led by Rob Salvatore, has been ramping up hiring, saying today that it has added a significant number of people this month--including three executives to its senior leadership team. READ MORE>>.

Riot Games 100

Riot Games Santa Monica Content Startup 100

socalTECH

MAY 25, 2011

According to the two companies, ShopSavvy will recommend ShareSquare as its QR Code campaign creation, content management, and deep engagement analytics tool of choice, as part of a ShopSavvy program. Financial details of the deal between the companies was not announced. READ MORE>>.

Mobile 211

Mobile Tool Content Entertainment 211

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. One company which has been working on solving the Flash problem is Los Angeles-based Addroid (www.addroid.com).

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

JANUARY 21, 2011

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. The acquisition of UberTwitter is third Twitter client acquisition for the company; it previously acquired Twidroid and Echofon.

Idealab 196

Idealab Technology Council Southern California Pasadena 196

Startup Professionals Musings

JANUARY 27, 2011

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools. Marty Zwilling.

Media 91

Media Startup Company Companies 91

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 127

Marketing Framework Social Media Media 127