Both Sides of the Table

JANUARY 19, 2015

But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” Your tech needs to add value to content producers, the audience and advertisers. But you don’t need to spend money on SEM.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

DECEMBER 5, 2021

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

FEBRUARY 24, 2019

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

FEBRUARY 25, 2017

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 11, 2013

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90