socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

JULY 26, 2016

Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition.

Outsource Development 100

Outsource Development Advertising Commerce Competition 100

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. Too many entrepreneurs focus on dilution.

Competition 350

Competition Idealab Product CitySearch 350

Startup Professionals Musings

MAY 26, 2023

The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Solution may require new category development time. This may require you selling exclusivity, doing channel development, or alliances with new partners.

Product 141

Product Services Technical Review Artificial Inteligence 141

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. It can also be very inspiring, as you watch your dream morph into reality, or as you feel each little element of success: Watch your team develop new skills.

Startup 160

Startup Patents Competition Social Network 160

socalTECH

JANUARY 27, 2016

Tongal offers up an online platform which helps brands, studios, and creators develop video content, including advertising and short films; the company says that it now has powered more than 1,000 campaigns. READ MORE>>.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

NOVEMBER 17, 2010

Amazon is not the only company looking to make a business out of online film submissions: We dug up some of the other local competition in this space, mined from our database of startups , with brief details below: Amazon Studios. Have we missed other notable, film-competitions sites out there? Hollywood Heavyweights: Jack Epps, Jr.,

Sites 217

Sites Hollywood Summary USC 217

Berkonomics

JULY 18, 2019

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes.

Patents 120

Patents Resource Training Advertising 120

Startup Professionals Musings

DECEMBER 30, 2020

You alone will never find enough hours in a day to keep with all the challenges of sales, support, and scaling the business, in addition to developing and delivering your solution. Your leadership skills do not develop without effort. Intellectual property is required for a competitive edge. Neither is good.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

TechCrunch LA

JANUARY 19, 2020

Eleven-year-old TiMi currently has a team working out of Los Angeles on global business and plans to grow it into a full development studio that “helps us understand Western players and gives us a stronger global perspective,” said the studio’s international business director Vincent Gao.

Tips 149

Tips Activision Mobile Tool 149

socalTECH

JANUARY 24, 2011

Auditude develops technology to help companies monetize their online video. Helfand had previously headed by advertising and partnerships for United Online's Adcurate, Netzero, Juno, Classmates, FTD and MyPoints brands. The firm was actually spawned out of a UCLA MBA business plan competition.

Woodland Hills 177

Woodland Hills Redpoint UCLA Advertising 177

Startup Professionals Musings

DECEMBER 5, 2021

Develop viral content. In addition, special offers and competition prizes may be required. As a result of the rising popularity of viral campaigns, the cost of developing one has increased significantly, and the increased ‘viral clutter’ has made it more difficult to stand out from the crowd. That’s a double death wish.

Marketing 139

Marketing Startup SEM Blogging 139

socalTECH

MARCH 20, 2015

Los Angeles-based ClickTripz (www.clicktripz.com), is a startup developing ad solutions for travel publishers, and thought we''d learn more, so we spoke with Ross Weber , co-founder and CEO of ClickTripz, to hear more about the company. Ross Weber: ClickTripz is an advertising platform for travel advertisers. What is ClickTripz?

Advertising 100

Advertising Startup Software Review Platform 100

socalTECH

MAY 18, 2010

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against.

Yahoo 150

Yahoo Demand Content Media 150

Both Sides of the Table

JUNE 12, 2010

We both felt that the critical reasoning skills and writing skills were critical to our career development. Competition: Chegg (has raised $144 in debt and equity)—estimated by Steven Carpenter ( TechCrunch ) to be 10x more unique visitors than BookRenter (during peak book renting seasons) with nearly $140mm in revenues for 2010. -New

Venture Capital 217

Venture Capital Capital Metrics Competition 217

TechCrunch LA

SEPTEMBER 7, 2021

They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If In today’s highly competitive ad environment, both content and data are kings. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Tech.Co

DECEMBER 29, 2023

Source: hibobbie.com The company also raised an impressive $70 million in funding in June to acquire the legacy pediatric nutrition brand Nature’s One, bringing its total kitty up to $142 million and helping to secure its competitive advantage in the industry going forward.

Startup 210

Startup Generative AI Newsletter Tool 210

Berkonomics

AUGUST 23, 2012

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes.

Patents 159

Patents Training Resource Advertising 159

Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. The smart ones were already working on new features, and able to counter competition quickly.

Marketing 133

Marketing Custom Customer Outsource Development 133

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

DECEMBER 29, 2021

Thus I recommend that every new business owner needs to really develop and execute a strategy for getting noticed in the marketplace, no matter how unique and impactful they see their solution. Here are some suggestions for winning strategies that I see in use today: Enlist experts and influencers to make your case.

Social Media 134

Social Media Case Study Custom Customer 134

Startup Professionals Musings

APRIL 18, 2021

This will cover the technology, the current state of development, and customer satisfaction. This will involve an analysis of the company’s distribution channels, advertising, and pricing strategy. That means questioning each of these key players, and calling references or prior associates. Validation of product.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP?

Technical Review 223

Technical Review Glendale Advertising Google 223

Both Sides of the Table

JUNE 20, 2014

Last year at this time I spoke at VidCon and gave this presentation in which I said YouTube was “the Walmart of Online Video” but I also commented that I felt YouTube was vulnerable to competition because their rev share to MCNs wasn’t high enough to allow MCNs to build a profitable business inside of YouTube.

Invest 291

Invest Content Media Networking 291

Both Sides of the Table

JANUARY 19, 2015

But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” Your tech needs to add value to content producers, the audience and advertisers. And here’s the thing … YouTube PAYS YOU to develop these audiences.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP.com?

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. The philosophy of OPEC has been that if they can limit the amount of oil supplied to the world they can maintain high prices in a world where demand and competition should naturally have downward pressure on oil prices.

Hulu 292

Hulu Technical Review Content Advertising 292

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. I don’t intend either, Burstly has respectable and strong competition. I’ll explain in detail below. He knows the ad management and ad network businesses.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

DECEMBER 19, 2022

As a builder of new things and people development, you are not afraid to speak out on significant issues and world challenges. Entrepreneurs at this level will seek the minimum cost and quality to be more competitive. Advertising, pricing and support practices may show questionable integrity.

Entrepreneur 110

Entrepreneur Organization Custom Customer 110

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. That keeps people from pushing themselves to develop the kind of new solutions that will permanently change the business for the better, versus short-term band-aids. Connect operations today with long-term goals.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

FEBRUARY 1, 2019

Do the research to find your best competitive advantage, and then highlight and live the differentiation. Use personized smart advertising to target your customers. Today online advertising technology can target individual customers, based on location, personal interests, and past purchasing behavior, as well as age and gender.

Social Media 73

Social Media Custom Customer Mobile 73

Both Sides of the Table

DECEMBER 15, 2012

It is stunning to think about the blind spots that market leaders can develop. I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. Where Mark Zuckerberg always seems paranoid about competition and industry change – they seemed oblivious to it. Why can’t it revive?

Email 386

Email Startup Marketing Competition 386

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

FEBRUARY 24, 2019

Develop viral content. In addition, special offers and competition prizes may be required. As a result of the rising popularity of viral campaigns, the cost of developing one has increased significantly, and the increased ‘viral clutter’ has made it more difficult to stand out from the crowd. That’s a double death wish.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

MAY 17, 2013

This is the origin of the “first movers” competitive advantage. Challenging convention can open the door to competitive advantage. Save your bucks and get notice without expensive advertising. If your startup business is on a tight budget, there are creative ways today to get customers’ attention without traditional advertising.

Entrepreneur 117

Entrepreneur Startup Advertising Social Media 117